The Last Word on May 2016

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports How do mobile responsive emails impact on open and click rates? (Smart Insights) Complexity of email blog series – Part 5: Sending emails (Striata) Instant Apps delivers Android software to your phone’s…

The Last Word on April 2016

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers Hidden factors impacting your email subscriber lists (iMedia Connection) The Sticky Footer: A “Just Right” Approach to Email Acquisition (BrightWave) New 2016 State of Marketing Research Report (Salesforce) Email Deliverability: Guide for…

The Last Word on March 2016

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers Email use continues to grow worldwide with users expected to reach 230 billion by 2020 (The Drum) Webinar Replay: Top takeaways of MarketingSherpa Summit 2016 (MarketingSherpa) Pow Pow – Gaming within Emails…

The Last Word on February 2016

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers Scale Trust, Not Lists (Customer.io) Tracking Actions in Interactive Email (FreshInbox) Making email safer for you (Official Gmail Blog) How to Re-Engage a Dormant Subscriber List (ReachMail) E.U. and U.S. Release Details…

The Last Word on January 2016

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers The Triumph of Email (The Atlantic) What we’ve learnt from randomly testing #EmailWeekly (Action Rocket) Inbox Wars: The Email Awakens (Listrak) Data privacy: the clock is ticking for U.S. marketers (ClickZ) How…

The Last Word on December 2015

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers New EU privacy rule could cost U.S. firms billions (USA Today) 16 Predictions for Email in 2016 (SparkPost) Here is what 9 experts see for the future of email marketing and marketing…

The Last Word on November 2015

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers Email Marketing: 4 data points to help you build the case for a bigger budget in 2016 (Marketing Experiments Blog) Email Is the Best Way to Reach Millennials (Harvard Business Review) What…

The Last Word on October 2015

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers The Triumphant Return of the Email Newsletter (Harvard Business Review) Which three channels are the biggest priorities for marketers? (Econsultancy) Email Marketing Data – Can You Trust It? (Emarketeers) Building the Optimal…

The Last Word on September 2015

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers 3 Market Forces to Master in the Pursuit of the Individual Customer (Adweek) How The New York Times Gets 70% Email Open Rates (Contently) How Much Revenue Does Email Drive? (eMarketer) Consumers…

The Last Word on August 2015

A roundup of email marketing articles, posts, tweets and examples you might have missed last month… Must-read articles, posts & whitepapers Android Fragmentation Visualized (Open Signal) Microsoft Outlook For Apple Watch One-Ups Apple’s Native Email Client (TechCrunch) Why Open-Bait Doesn’t Work in Email (Email Critic) Your Email Marketing May Impact Your Rankings…

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