The Last Word on December 2019

Posted by Chad S. White on January 3, 2020

Must-read articles, posts & reports

Email Mergers and Acquisitions 2019 (EmailExpert)

Interactive emails are a top trend, but is anyone using them? (Litmus)

The Loyalty Economy (Harvard Business Review)

Email Personalization & Design: What, How, & Why? (Featuring 10+ Email Experts) (Chamaileon)

Insightful & entertaining tweets

For all my #dev and #emailgeek friends out there! 🎉🥳 pic.twitter.com/dw4JGcc9QW

— Ali ‘Roarin 20s’ Fuller (@thealifuller) December 31, 2019

Here’s a resolution for 2019: Secure your ESP! Use a complex password and enable 2FA if your ESP offers it. Please don’t use [companyName]123 as your password – I have seen that way too many times! Think how much customer data you hold in there that’s easily stolen.

— Becs Rivett-Kemm (@becskr) December 17, 2019

This is really all one can hope for. Genius quote by @elaineyav #emailgeeks 📧🤓https://t.co/awnyfslNHx pic.twitter.com/2fDu68wixL

— Bri Loesch (@BriLoesch) December 13, 2019

Noteworthy subject lines

ModCloth, 12/31 – Count down 2019’s best looks.
Foot Locker, 12/31 —Say buh-bye to 2019 in the flyest kicks 🥳
Belk, 12/31 – Pop some bubbly, then save an extra 25%
Walgreens, 12/28 – FSA PSA: 25% off FSA-eligible items NOW!
Williams Sonoma, 12/28 – 5 essentials for a healthy 2020
Everlane, 12/26 – Choose What You Pay Is Here
Big Lots, 12/26 – Buy More, Save More: Post-Xmas edition!
Burlington, 12/25 – Wishing you the merriest of Christmases
Express, 12/25 – All is calm. All is bright. It’s ALL 50% off.
Banana Republic, 12/25 – The merriest day of the year is here ✨
MoMA Design Store, 12/19 – Self-Gifting is Self Love
Burlington, 12/22 — 🎅 ‘Tis the season to give…to yourself
Dick’s Sporting Goods, 12/22 – up to 50% Off Gifts for Them, Easy One Hour Pick Up for YOU!
Walmart, 12/23 — 🎁 That’s a wrap—LAST CHANCE for pickup orders!
Moosejaw, 12/23 – Order by 2pm EST to get it 12/24 🎄
Target, 12/22 – Need last-minute gifts today? Just use Order Pickup or Drive Up.
Quiksilver, 12/22 – Alright Procrastinators – We See You!
Saks Fifth Avenue, 12/12 – Our short list of gift picks (for when you’re short on time)
Nordstrom, 12/22 – Happy Hanukkah!
Bass Pro Shops, 12/14 – Stop by Santa’s Wonderland today!
REI, 12/12 – Shop Now & Be Done Sale: Up to 40% Off
Office Depot, 12/8 – Open For Early Green Monday Deals 💚
Lowe’s Home Improvement, 12/6 – 12 DAYS of CRAFTSMAN is HERE!
Everlane, 12/3 – Regifting? Bad. ReNew? Good.
Zales, 12/5 — 💋 Give Her the Gift That Says “You Are My Icon”
Michaels, 12/12 – Holly ✔️ Jolly ✔️ Throw a Christmas Party That Checks Every Box!
Williams Sonoma, 12/5 – Everything you need to be guest ready + 20% off one item
Neiman Marcus, 12/22 – For winter weddings
Applebee’s Grill + Bar, 12/12 – Win $500 Gift Card for your Ugly Sweater!
Macy’s, 12/6 – Today only: your letter to Santa has double the impact on kids in need!
Quiksilver, 12/6 – Men Who Ride Mountains