The Deeper Meaning Behind 5 Email Marketing Soundbites

While at The Email Design Conference in Boston a few weeks ago, I tweeted a lot of great email marketing soundbites from the sessions, and saw a bunch of great ones from the sessions in the track I wasn’t in. Twitter is fantastic at delivering soundbites like these, but it’s horrible at…

Responsive-Aware Email Design’s Growing Appeal

Several years into the Age of Mobile, brands are finally catching up to consumers, who have been well ahead of them in adopting a mobile. Spurred by Google penalizing websites that aren’t mobile-friendly in search results, 93% of B2C brands now have websites that render and function well on desktops and smartphones,…

Production Time Weighs Heavily on Email Design Choices

While all the buzz has been around fully responsive and hybrid design, that’s not where the adoption has been. Instead, B2C brands have been adopting mobile-aware and responsive-aware email design. Mobile-aware email design (also known as scalable email design) involves basic coding techniques such as using a single-column layout, large text and…

Infographic: 2016 Mobile-Friendly Email & Landing Page Trends

Consumer adoption of mobile devices and the accompanying shift in online behavior has consistently outpaced brands’ ability to deliver mobile-friendly behavior. But major progress has been made over the past year, according to joint research by Litmus and the Salesforce Marketing Cloud. Our research found that mobile-friendly websites have become almost universal…

Verizon Acquires Yahoo, Uniting AOL and Yahoo Email Clients with Verizon’s Mobile Smarts

Driving further consolidation in the webmail space and setting themselves up to push harder into the mobile email space, Verizon  acquires Yahoo for $4.83 billion. The move comes a little over a year after Verizon acquired AOL for $4.4 billion. Uniting the email muscle of AOL and Yahoo could give Verizon a…

Inbox Box Providers Add Bad Design to List of No-Nos

At its core, the job of inbox providers is to protect their users from bad senders. To accomplish this, they have created filters, algorithms, spam traps, and user tools that attack spam on three fronts: (1) bad recipients, (2) bad content, and (3) bad infrastructure. To say they’ve succeeded is an understatement….

4 Tips for Improving Your Email Marketing Production Process

Email marketing teams and email production workflows are incredibly diverse. That’s what we found when we surveyed more than 900 email marketers for our 2016 State of Email Production report. Most of the report’s findings serve simply to raise questions about whether a brand should consider changing their team composition, planning process,…

The 5 Biggest Disruptors to Email Marketing’s Status Quo

Email marketing has changed significantly over the past 5 years, and the next 5 will bring even more rapid change. To get a sense of what lay ahead, Litmus asked 20 experts: “How will email marketing and the subscriber experience change by the year 2020?” Collected in our Email Marketing in 2020…

Video in Email: Full of Problems and Promise

Embedding video content into an email is hard. Support is inconsistent, and segmentation and fallbacks are a must. The logistics and mixed subscriber experience is the chief reason that few brands have even tried video in email. However, despite all the hype and false starts over the years, video in email still…

Webinar Recording + Q&A: 8 Trends that Will Define the Future of Email Marketing

We recently hosted a webinar where Justine Jordan and I discussed the 8 most impactful trends from our Email Marketing in 2020 report, which touches on everything from personalization and automation to inbox functionality and privacy. The recording of that hour-long webinar is now freely available. >> Watch the webinar recording Attendees…

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