7 Email Marketing Predictions for 2017

7 Email Marketing Predictions for 2017With 2017 just around the corner, Campaign Monitor sought predictions for the New Year from me and six other email marketing experts:

  • Alex Williams, Trendline Interactive
  • Matthew Smith, Really Good Emails
  • Daniel Codella, ZURB
  • Andrea Wildt, Campaign Monitor
  • Jordie Van Rijn, Email Monday
  • Ros Hodgekiss, Campaign Monitor

My prediction centers around automation and data-driven messaging, which was a theme echoed by a couple of the other contributors. Others focused on mobile payments, email design, email metrics, and new internet-connected devices like the Amazon Echo and Google Home.

Despite being well-established, email marketing is constantly evolving. That means that email marketers need to be constantly evolving too.

>> See the email marketing predictions for 2017

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