Email Marketing RulesWatch ‘The Good, the Bad, and the Best’ Webinar
If you missed my webinar, “The Good, the Bad, and the Best: Practices for a Post-Wild West Email Marketing World” earlier this week, the slides (with notes) and a recording of the hour-long webinar are now available. View the slides on SlideShare >> Watch the webinar recording (registration required) >> Adopting email…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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Recent Posts
- In Defense of Mother’s Day Opt-Outs (and Empathy in Marketing)
- What Makes Enterprise Email Marketing Different
- Less Copy, More Clicks: 9 Proven Ways to Improve Marketing Message Performance
- How Marketers Can Adapt to Gmail’s ‘Manage Subscriptions’
- Litmus Live: Omnichannel Subscribers + Email Accessibility Mistakes
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