Email Marketing RulesSubject Line Writing: 6 Trends that Are Driving Strategy Changes
Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing:
1. Subject lines need to stand on their own.
2. Supplement your subject lines with solid preview text.
3. Subject lines should show contextuality, when it exists.
4. AI can help write subject lines.
5. Subject lines can include visual elements.
6. Subject lines should be voice-friendly.
For advice on how to adapt to each of these trends…
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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