Is Email Marketing Cheap or Does It Have a High ROI?
How you and—more importantly—your boss answer that question easily predicts the future success of your email marketing program.
In this Email Insider column for MediaPost, talk about:
- The behaviors that indicate an “email marketing is cheap” mentality vs. an “email marketing’s ROI is high” mentality
- The results of these two lines of thinking on marketplace adoption of marketing automation and mobile-friendly email design and trends in deliverability
- The disconnect between what marketing leaders say is important and those marketplace realities
- Why it’s time to acknowledge that email marketing is no longer cheap and that trying to compress email marketing costs is a losing long-term strategy