Email Marketing RulesIn Defense of Mother’s Day Opt-Outs (and Empathy in Marketing)
Being empathetic is hard. If it were easy, then every brand would do it. Because it takes time and effort, that often means getting approval from your boss, who may not see the ROI in catering to the sensitivities of sometimes relatively small segments of customers.
A great case in point is Mother’s Day opt-outs, where brands give their subscribers the opportunity to be suppressed from receiving Mother’s Day promotions. Here’s a dramatization of how you might respond to your boss if they’re not seeing the value in providing this option.
>> Read the full article on CMSWire.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
