Report: 2016 State of Email Production

Are you missing out on software and tools that could improve your email production process? Does your company spend enough time on email coding? On the QA process? On analytics? Are you planning email content far enough in advance? Is your approval process too burdensome or too lax? To get solid answers…

#Webinar Recording Available: How to Recover from Email Marketing Mistakes

Mistakes in email marketing are pretty much inevitable, so you need to have a plan of action in place so you can react quickly and appropriately to errors. In our latest webinar we share a decision framework for how to recover as gracefully as possible from email marketing mistakes, and then put…

How to Recover from an Email Marketing Mistake (or the Slow-Motion Meltdown and Rebirth of Our Live Twitter Feed Email)

You may have heard the triumphant story of how we embedded a live dynamic Twitter feed in our “Save the Date” email for The Email Design Conference (TEDC), but what you haven’t heard is the story about how it all went wrong when we pressed “send” the first time. In addition to…

The Hierarchy of Subscriber Needs: Are You Satisfying All 4?

Everyone wants to send more “relevant” emails, right? That’s been the buzzword of the email industry for a few years now. However, typically relevance is discussed in narrow terms, generally in regards to content. But relevance is much more than that. Just think about all the reasons that people mark your emails…

The Dangers of Not Regularly Reviewing Your Triggered Emails

Triggered emails have a reputation for being ‘set it and forget it” programs. Unfortunately, that’s just not true, and it’s becoming less and less true every day. As we discuss in our recent “Designed for Success” webinar, there are two compelling reasons to regularly update your triggered emails: (1) quality assurance and…

Case in Point: Why You Should Audit Your Signup Process

Doing process audits may seem like a waste of time. After all, you probably won’t find anything major and there are lots of other things on your to-do list. But then again, you might indeed find something major and be super thankful you took the time to investigate. Last month, I released…

New Research: Numerous Emails Unsent Due to Opt-In Breakdowns and Delays

In our new report, Retail Touchpoints Optimized, we found that 16% of retailers did not honor opt-ins and another 9% took more than two weeks to honor opt-ins that took place via their homepages. Consumers who sign up for email via your website are consistently your most valuable subscribers, so these breakdowns…

Infographic: Email Opt-In Audit Imperative

There are now many more ways to grow your list of subscribers than ever before, but the downside to that is that all those additional sources of subscribers have created a lot more complexity, which can make it difficult to see how each is performing and to see problems when they arise….

Nothing in Email Marketing Is ‘Set It and Forget It’

If ever there was a channel where “set it and forget it” thinking doesn’t work, email marketing is that channel. Things are always changing and marketers have to keep up. My favorite indicator that marketers are falling behind is old copyright dates. While some brands now automatically update these dates, you may…

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