Fall Edition of the Email Marketer’s Holiday Planning Checklist

Hopefully you spent your summer doing some big picture strategic planning for the holiday season. Now that we’re into October, it’s time to get more serious and more focused to the execution of holiday campaigns. In the second of my 3-part Holiday Planning Checklist for Internet Retailer Magazine, I advise retailers to:…

Tweetables from Connections 2014

It was a great week at Connections and I found plenty of great content to tweet about. In case you missed them, here are all the tidbits, factoids, and stats that I shared this week from the conference. You can find all the tweets from Connections at #CNX14. Watch the Digital Marketing…

Email Subscriber Lifecycle Strategies from the Swipe File

To maximize the value of an email relationship, you need to cater to your subscribers’ needs and wants throughout their entire subscriber lifecycle. My presentation at Connections today talked about the six stages of the subscriber lifestyle and shared research, advice, and examples pertaining to each stage. Here’s my slide deck, followed…

4 Keys to Improving the Subscriber Journey with Progressive Profiling

Subscribers change over time. Their interests change. Their needs change. Their goals change. And change can be very dramatic from one year to another and one season to another. So even if your email program has a wonderful onboarding program where you learn about each subscriber’s preferences, it’s just not enough. Analyzing…

Replay of ‘The 5 Trends behind the 2014 Best of the Email Swipe File’ #Webinar Available

In our “5 Trends behind the 2014 Best of the Email Swipe File” webinar last week, Andrea Smith and I discussed the 5 critical email design and strategy trends that guided our selection of the 20 emails in the 2014 Best of the Email Swipe File. We shared research and plenty of…

#Webinar: 2014 Best of the Email Swipe File at 2pm July 24

Join me and Andrea Smith, ExactTarget’s Design Lead of Content Marketing & Research, on July 24 at 2:00 p.m. (EDT) as we discuss the five critical email design and strategy trends that guided our selection of the 20 emails in the 2014 Best of the Email Swipe File. We’ll share research and…

Email Content’s 6 Degrees of Personalization

Email content personalization has come a very long way. I remember back around a decade ago when personalization was synonymous with first-name merges. Now there are so many ways to personalize messages for individual recipients. Here are six aspects of your subscribers by which to personalize your emails to them: Who They…

Find Your Email Inspiration in the 2014 Best of the Email Swipe File

A swipe file is a record of your top-performing campaigns that you return to for learnings and ideas. It was this concept that inspired us to create the Email Swipe File on Pinterest, where we share the emails and landing pages that excite and impress us. We’ve already shared more than 310…

Email Marketing Double-Dog Dares: Vol. 4

Since email is a fast-moving, fast-evolving channel, marketers must be experimenters to succeed at a high level. With that in mind, I dare you—no, I double-dog dare you—to test these six out-of-the-box, bleeding edge, and fun/weird ideas: 1. Bring transparency and rewards to email activity. Especially now that ISPs are factoring engagement…

Don’t Forget Your Subscribers’ Signup Anniversaries

Signup anniversary emails, like most triggered emails, generate strong returns. They are similar to birthday emails, except you don’t need to know subscribers’ birth dates. Plus, you have more flexibility as to when to send them and you can have them escalate over the years, providing greater rewards to those who have…

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