4 Characteristics of Contextually Aware Emails

“Email is the most contextual medium—much more than the web,” Kevin Mandeville, Litmus’ content designer, said during a targeting and hacks workshop at The Email Design Conference in Boston last week. “We know much more about our users.” Kevin was speaking mostly about marketers’ ability to target email clients like Outlook and…

‘The Email Episode’ of Salesforce’s new Marketing Cloudcast

I was honored to be one of the first guests on Salesforce’s new podcast, the Marketing Cloudcast, which is hosted by my friends Heike Young and Joel Book. The podcast is available on Soundcloud and via iTunes. In “The Email Episode: Giving Email a Little Respect,” we talk about: What I do…

The Hierarchy of Subscriber Needs: Are You Satisfying All 4?

Everyone wants to send more “relevant” emails, right? That’s been the buzzword of the email industry for a few years now. However, typically relevance is discussed in narrow terms, generally in regards to content. But relevance is much more than that. Just think about all the reasons that people mark your emails…

Shopping Cart Abandonment Gamesmanship

Consumers are smart. If you play games, they will figure them out, exploit them, and then tell their friends. In this Internet Retailer article, Don Davis looks at the results of a Shop+ survey that shows that shoppers—especially millennials—are crafty deal-seekers. For instance, 47% of consumers ages 18-34, and 37% of all…

The Dangers of Not Regularly Reviewing Your Triggered Emails

Triggered emails have a reputation for being ‘set it and forget it” programs. Unfortunately, that’s just not true, and it’s becoming less and less true every day. As we discuss in our recent “Designed for Success” webinar, there are two compelling reasons to regularly update your triggered emails: (1) quality assurance and…

The Viral Email Report: How to Make Your Emails Go Viral

We tend to associate “going viral” with social media—in part because it’s relatively easy to see and measure the very public noise of social sharing in terms of likes, favorites, and retweets. However, the much quieter email forward is often a much more powerful influencer. In our latest research report, The Viral…

Try a Cart Abandonment Email ‘Sandwich’

Despite being highly effective, adoption of shopping cart abandonment emails is still low and growing slowly. Only 23% of major retailers sent a shopping cart abandonment email, as of December 2014, according to Salesforce Marketing Cloud research. That’s up from 20% adoption in December 2013. However, what is growing very quickly is…

#Webinar: Join Me for “Designed for Success” at CloudIQ Summit on 5/28

Once your cart abandonment email program is up and running, it can be easy to ‘set it and forget it,’ letting optimization strategy fall by the wayside. But email is truly one-of-a-kind, requiring unique technical, design and maintenance considerations to keep conversion and performance high. In our CloudIQ Summit session, “Designed for…

Build Smarter Emails with These 5 Blueprints

Transforming your emails can be a daunting task. Sometimes it’s difficult to know where to start, and sometimes the gap between where you are and where you want to be just seems too large to leap. In 5 Blueprints for Building Smarter Emails, we discuss how to make impactful, incremental improvements to…

6 Retail Email Marketing Priorities for 2015

Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year. To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world…

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