‘Let’s Be Good’: Lessons in Servant Marketing

Servant Marketing: ‘Let’s Be Good’

“Let’s be good at what we do, but let’s be good, too,” said Lisa Harmon Stephens, Oracle Marketing Cloud Consulting’s Head of Creative Services, to conclude her locknote presentation at Litmus Live Boston earlier this month. Her presentation was about Servant Marketing, which is marketing that puts customers’ needs first, rather than…

Smart Insights: 2020 Email Marketing Trends

Smart Insights - 2020 Email Marketing Trends

2020 is just around the corner. Which trends will drive email marketing in the coming year? That’s the question that Smart Insights sets out to answer in this blog post, which I contributed to. The post lays out five big 2020 email marketing trends: The growing impact of mobile Minimalism in email…

When Good Enough Shouldn’t Be: The Best Time to Send Emails

When Good Enough Shouldn’t Be: The Best Time to Send Emails

When is the best time to send email? This question has been one of the most-asked in the email marketing industry for well over a decade. And the urgency to answer this question correctly has only grown. That’s because we live in a time-strapped world where we only want things when we…

When Good Enough Shouldn’t Be: Optimizing Automated Emails

When Good Enough Shouldn't Be - Optimizing Automated Emails

Email marketing is so effective and has such a high return on investment that brands often settle for good enough when they could be achieving much higher returns. In this blog post series, we’ll be examining several overlooked opportunities to increase your email marketing performance. One of the biggest opportunities is around…

Business Book of the Month Podcast: Chad S. White’s ‘Email Marketing Rules’

Business Book of the Month Podcast - Email Marketing Rules

I recently had the pleasure of speaking with David Bain, the host of the Business Book of the Month Podcast, about my book, Email Marketing Rules. During the 51-minute interview, we talked about a wide range of email marketing topics, including: The Hierarchy of Subscriber Needs How the paid-owned-earned (POE) media model…

Trends in Using Email Marketing to Amplify Content Marketing

Content Marketing Plus Email Marketing

As a 13-year veteran of content marketing, I’m biased, but I think it’s fair to say that content marketing is a powerful way to: Demonstrate that your company is composed of experts in their field Start, shape, and contribute to valuable and important industry conversations Help your customers maximize their positive outcomes…

The Latest B2B Email Marketing Trends

The Latest Trends in B2B Email Marketing

At the same time that email marketing is becoming more complex, all of the issues surrounding it are becoming more interconnected. That is strikingly apparent when looking at the latest B2B email marketing trends identified by members of Oracle Marketing Cloud Consulting’s Expert Services team, which assist Eloqua customers with all aspects…

Demand Gen Report: B2B Marketers Integrating Email with Other Channels to Boost Performance

Integration With Social, SMS & Other Channels Improving Relevance & Results From Email Campaigns

Email continues to be the top channel marketers use to drive demand, according to Demand Gen Report’s 2019 Demand Generation Benchmark Survey. But B2B marketers are increasingly integrating email marketing with their efforts in social, SMS, push, and other channels to maximize the impact. “I have so many clients asking about integrating additional channels, such…

Report: 2018 State of Email Analytics

2018 State of Email Analytics

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look…

The Financial Brand: 6 Strategic Trends Reshaping the Future of Email Marketing in Banking

6 Strategic Trends Reshaping the Future of Email Marketing in Banking

Email remains the workhorse of digital marketing. But how do companies in the banking industry create email campaigns that increase conversions, drive more traffic to your website, and generate more sales? In this post, Bill Streeter, Editor at The Financial Brand, discusses six big email marketing trends, sharing insights from several email…

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