The Latest B2B Email Marketing Trends

The Latest Trends in B2B Email Marketing

At the same time that email marketing is becoming more complex, all of the issues surrounding it are becoming more interconnected. That is strikingly apparent when looking at the latest B2B email marketing trends identified by members of Oracle Marketing Cloud Consulting’s Expert Services team, which assist Eloqua customers with all aspects…

Demand Gen Report: B2B Marketers Integrating Email with Other Channels to Boost Performance

Integration With Social, SMS & Other Channels Improving Relevance & Results From Email Campaigns

Email continues to be the top channel marketers use to drive demand, according to Demand Gen Report’s 2019 Demand Generation Benchmark Survey. But B2B marketers are increasingly integrating email marketing with their efforts in social, SMS, push, and other channels to maximize the impact. “I have so many clients asking about integrating additional channels, such…

Report: 2018 State of Email Analytics

2018 State of Email Analytics

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look…

The Financial Brand: 6 Strategic Trends Reshaping the Future of Email Marketing in Banking

6 Strategic Trends Reshaping the Future of Email Marketing in Banking

Email remains the workhorse of digital marketing. But how do companies in the banking industry create email campaigns that increase conversions, drive more traffic to your website, and generate more sales? In this post, Bill Streeter, Editor at The Financial Brand, discusses six big email marketing trends, sharing insights from several email…

Industry Spotlight on Email Marketing at Nonprofits

Industry Spotlight: Email Marketing at Nonprofits

Every industry does email marketing a little differently. They have different goals, different business models, different conversion channels, different offers, and on and on. That’s definitely the case with nonprofits. Nonprofits tend to be fairly small compared to businesses in other industries. Their organizations are usually driven primarily by donations, and therefore…

Infographic: 6 Ways Nonprofits Can Improve Their Email Creation Process

6 Ways Nonprofits Can Improve Their Email Creation Process

Nonprofits perform life-changing work, and email marketing is a key way for them to rally people to their cause, raise funds, and direct action. However, nonprofits’ operations are notoriously lean. That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’…

Holistic Email Marketing: Personalization Report

Email personalization has come along way from the days of simple first name merges, but is great because subscribers now expect brands to know much more than their name. Consumers expect emails tailored to their interests and past actions. Along with segmentation and automation, personation is a key tool to achieve that…

Email List Validation: 11 Expert Predictions About AI

11 Expert Predictions About AI That Marketers Absolutely Can’t Miss

Artificial intelligence will undeniably have a significant effect on marketing in the years ahead. To better understand those effects, Email List Validation reached out to 11 experts, including me. Many of my views have been shaped by the 20 email marketing experts who contributed to Litmus’ Email Marketing in 2020 report, which…

Webinar Recording + Q&A: Email Tactics Customers Hate

Email Tactics Customer Hate webinar recording

There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away. For instance, 17% of brands are buying email addresses to grow their list and reach new prospects. However, many of those brands…

Webinar Recording + Q&A: 2018 Email Marketing Kickoff

Email Marketing Kickoff for 2018 webinar

Now is the ideal time for marketing teams to consider their email marketing planning for 2018. In an industry that’s constantly shifting as it adapts to consumer, business, and technological changes, setting the priorities for the months to come can be hard! We’ll help you set the direction for your email marketing…

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