Common Marketing Outliers: Identifying & Managing Them

Common Marketing Outliers & How to Manage Them

The chances are high that your audience across your various channels is diverse—made up of people with different needs, different values, different constraints, and more. That’s why smart marketers develop marketing personas to help them better cater to the various groups of people that their brand attracts. However, sometimes one or more…

On-Demand Webinar: The Questions to Ask Instead about Email Frequency & List Building

The Questions to Ask Instead - Email Frequency and List Building webinar

Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This happens when marketers and executives ask the wrong questions. When that happens, the answer almost doesn’t matter, because it’s likely to cause you to put the wrong strategies in place regardless. A…

Email Evolution Conference 2020: The State of Email Marketing

The State of Email Marketing

Marketers are operating in turbulent times. The challenges are daunting: The worst health crisis since 1918 The worst financial crisis since 1933 The worst social unrest since 1968. The shock to the system has been so great that marketers have largely scrapped their 2020 marketing plans. March marked the new start of…

Netcore Podcast: There Is Opportunity in Disruption and Email Is the Key

Netcore Podcast: There Is Opportunity in Disruption and Email Is the Key

Email marketing has changed in dramatic ways since March. I join Netcore’s Email Unplugged Podcast to speak with Dennis Dayman about these changes and how marketers have responded and what they should think about moving forward. During our conversation, we talk about: Companies’ coronavirus crisis messaging in mid March and how consumers…

How Coronavirus Has Shifted Consumer Preferences

How Coronavirus Has Shifted Consumer Preferences and How Marketers Should Adjust

The COVID-19 pandemic clearly drove some new consumer behaviors: 28% of online grocery shoppers surveyed in March, for example, had made their first online grocery order ever that month because of coronavirus concerns, according to CPG marketing agency Acosta. The unknown is whether those behaviors will stick. Human behavior is incredibly elastic…

Email Innovations Summit 2020: Prioritizing Which Email Innovations to Pursue

Prioritizing Which Email Innovations to Pursue

You can’t—and shouldn’t—chase every email marketing trend. To help you prioritize which email innovations you should invest in, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as their predicted impact…

As Coronavirus Restrictions Ease, How to Adjust Your Email Strategy

As Coronavirus Restrictions Ease, How to Adjust Your Email Strategy

We’ve talked in recent weeks about how marketers should respond to the systemic shock caused by coronavirus—how you start by sending crisis messaging and then adjust your promotional messaging strategy to stay aligned with new email behaviors and new consumer preferences. Now businesses are facing questions around how to handle the easing…

8 Email Marketing Improvements to Make During Slow Periods

8 Email Marketing Improvements to Make During Slow Periods

When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door. However, you generally have more time to think about your strategy and invest in lasting improvements during your off-season—as well as during…

Systemic Shocks: Adjusting Your Email Messaging in Times of Disruption

Systemic Shocks: Adjusting Your Email Messaging in Times of Disruption

The dot-com bubble. 9/11. The Great Recession of 2009. And now COVID-19. When extreme shocks such as these occur, business as usual ceases. These shocks cause prolonged changes in consumer behavior, forcing smart businesses and marketers to adjust, too. While these adjustments typically start with crisis messaging, that’s just the beginning. Brands…

Holiday Marketing Quarterly: Second Quarter 2020 Checklist

Q2 2020 Holiday Marketing Quarterly

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500…

Follow

Get every new post delivered to your Inbox

Join other followers