Report: 2017 State of Email Creative

Email creative is unlike web or print design. It has its own unique constraints and opportunities that marketers must master to make the most of the channel. The rendering of your design is affected by the email client and screen size used to view it, whether images are disabled, and more. And…

Smart Insights: Email Marketing Trends in 2018

2018 is fast approaching, so Smart Insights’ breakdown of six emerging email and marketing automation trends is timely. Their top email marketing trends in 2018—which were informed by contributions from experts, including myself—covered: GDPR, which Tim Watson of Zettasphere said would be “very disruptive if not terminal for email 3rd party data…

Are You Satisfying All 4 Levels of the Hierarchy of Subscriber Needs?

Creating relevance is the key to boosting email marketing performance, return on investment, and deliverability. However, it can be confusing and daunting to craft a plan that increases the relevance of your email messages. We have a four-part framework that will set you on the right path. It’s called the Hierarchy of…

Infographic: 2017 Shopping Cart Abandonment Email Trends

The majority of online shoppers abandon their shopping baskets. Some return on their own and convert, and some will never convert no matter what. However, some of those cart abandoners benefit from a nudge from a well-timed and smartly messaged shopping cart abandonment email. Whether you currently have a cart abandonment email…

I’m a Who in Phrasee’s ‘Who to Follow’ Series

I’m excited to be the latest to be interviewed for Phrasee’s fun ‘Who to Follow’ Series. We talk about the new edition of my book, Email Marketing Rules, and where email marketers go wrong with metrics and subject lines. We also talk about what the future holds for email marketers and how…

LiveIntent’s Everything Email Podcast: The 6 Stages of the Subscriber Lifecycle and More

In this episode of the Everything Email Podcast, I join the show’s hosts, Ali Swerdlow and Kerel Cooper, to discuss: The 6 stages of the subscriber lifecycle: acquisition, onboarding, engagement, super-engagement, re-engagement, and transition How email attention spans have increased over the past 6 years Email virality, including what drives it, what…

Marketing Cloudcast: It’s 2017. Are You Still Making These Email Marketing Mistakes?

I was fortunate to be asked back to be a guest again on Salesforce’s Marketing Cloudcast, which is hosted by Heike Young and Joel Book. During the 34-minute episode, we discussed the upcoming 3rd edition of my book, Email Marketing Rules, and what has changed over the years and is on the…

Top Email Marketing Trends of 2017

Litmus asked more than 1,200 marketers which of the following six promising email marketing trends they were most excited about for 2017: Interactive emails Email encryption HTML5 video in email Big Data personalization in emails Omnichannel email experiences Automated emails None of those trends got the majority of respondents excited, so we…

The Evolution of Email Marketing: Past and Future

Anyone who says email hasn’t changed much in the past few decades is simply demonstrating that they don’t know much about email. It’s a dangerous mistake for brands to underestimate the evolution of email marketing over the past couple of decades, as it sets them up to not be agile enough to…

17 Ecommerce Marketing Trends for 2017

Ometria asked me and 16 other experts what we thought would be big in ecommerce marketing in 2017. Predicted trends included a focus on content, understanding customer journeys, the rise of social commerce, a consolidation of retailers’ technology stack, and more. My prediction about e-commerce marketing next year centers around broadcast vs….

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