7 Ways 5G Wireless Will Impact Digital Marketers

7 Ways 5G Wireless Will Impact Digital Marketers

With Apple joining Samsung and others in officially announcing 5G-compatible phones, the next generation of mobile technology has truly arrived. This new age opens up a variety of opportunities for marketers because 5G wireless promises speeds that are roughly 10 times faster than today’s 4G. In this post, Jonathan McClure says there…

Smart Insights: Email Marketing Trends 2021 – 5 Trends to Watch

Email Marketing Trends 2021

The pandemic upended email marketing plans during 2020 and Smart Insights wondered where our industry is headed in 2021. They asked me and four other email marketing experts for our predictions. Here are the key trends that we identified: Email marketing through the K-shaped COVID-19 recovery Strategy first, solution second Bringing customer…

The Future of Travel: Long-Term & Short-Term Recommendations

How to Prepare for the Future of Travel

No industry has been more heavily impacted by social distancing, government-mandated health and safety restrictions, and regional and countrywide lockdowns than travel and hospitality companies. Even once travel restrictions are completely lifted, marketers within these businesses will have the tricky job of messaging to consumers who are reluctant to take trips for…

Inboxroad: How to Build a Strong Email Program in the Years Ahead

Inboxroad: How to Build a Strong Email Program in the Years Ahead

I recently spoke with Ferry van Hoolwerff for an interview on the Inboxroad blog. While we talked about a range of issues, much of the conversation revolved around how marketers should prepare for the years ahead in order to build stronger email marketing programs. Here are the questions Ferry asked me: How…

Seasonal Adjustment to Make to Your Automated Campaigns to Stay Relevant

Seasonal Automated Campaign Adjustments to Stay Relevant

“Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention,” says Jennifer Lancaster Dana, Vice President, Oracle CX Marketing Consulting. “However, it’s because of their high engagement and conversion rates that we should be constantly giving automated campaigns extra attention and trying to…

How to Improve All 5 Steps of a Curbside Pickup

Improving All 5 Steps of a Curbside Pickup

Driven by health concerns and health regulations restricting store capacities, curbside pickup has become a significant new fulfillment channel for retailers, restaurants, and other B2C brands. However, because of the sudden need for this channel, it was implemented and ramped up hastily, often with manual processes and temporary fixes that have led…

Holiday Marketing Quarterly: Fourth Quarter 2020 Checklist

Q4 2020 Holiday Marketing Quarterly

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500…

ZeroBounce: Focus on Managing Subscribers, Not Campaigns

ZeroBounce interview with Chad S White

I recently joined Corina Leslie for an interview on the ZeroBounce Blog. We talked about everything from how to learn more about email marketing to the biggest mistakes email marketers make to what to keep in mind this holiday season. For instance, Corina asked… How did you get into email marketing? How…

How 5G Wireless Will Impact Marketers

Oracle - How 5G Wireless Will Affect Digital Marketers

When 5G wireless networks and devices start to take hold later this year, they will fundamentally change consumer behavior and open up new marketing opportunities for companies, as well as new pitfalls. It’s a game-changer because 5G wireless is roughly 10 times faster than today’s 4G networks and provides much more accurate…

Watch Out for These 5 Trouble-Making Marketing Outliers

Watch Out for These 5 Trouble-Making Marketing Outliers

The chances are high that hiding among your audiences are small groups whose behaviors are so extreme that they skew the overall behavior of your marketing channels in ways that are detrimental. These groups are called outliers and they can: Cloud overall performance data, making it appear that you’re doing much better…

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