Green Monday Email Marketing Insights

I’ve already shared insights from Black Friday Week and Cyber Week. Next up: Green Monday. This newish shopping occasion is just getting going. It feels a lot like Cyber Monday did in 2006, when that was a new term that consumers were becoming familiar with. Retailers spent quite a while establishing the…

Cyber Monday Email Marketing Insights

Last week we reviewed some of the noteworthy developments that came out of Black Friday Week. Now let’s look at a couple of interesting developments that occurred around Cyber Monday. First, for the 8th straight year, Cyber Monday is the busiest email marketing day of the year. Although there have been some…

November Review & December Preview for the 2014 Email Marketing Holiday Calendar

Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for the previous month and discussing what to expect this month in terms of holiday messaging trends. For November, we predicted that major retailers would send their active subscribers 22 promotional emails. That prediction turned out…

Black Friday Week Email Marketing Insights

In my latest Email Insider column for MediaPost, I discuss two developments in the email marketing holiday season thus far. First, more retailers sent out promotional emails on Black Friday than last year. And more interestingly, fewer retailers sent email on Thanksgiving Eve, Thanksgiving Day, and the Saturday after Black Friday. Retailers…

Winter Edition of the Email Marketer’s Holiday Planning Checklist

As we work our way through Cyber Monday—the kickoff of what is becoming Cyber Week—the holiday season is now in full force. December is when retailers’ email programs work the hardest. In the third and final of my 3-part Holiday Planning Checklist for Internet Retailer Magazine, I advise retailers to: Fine tune…

October Review & November Preview for the 2014 Email Marketing Holiday Calendar

Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for the previous month and discussing what to expect this month in terms of holiday messaging trends. For October, we predicted that major retailers would send their active subscribers 19 promotional emails. That prediction was extremely…

Holiday Predictions: This Year’s Email Marketing Twists

In my latest Email Insider column for MediaPost, I share my thoughts on how the upcoming email marketing holiday season will be different from last year’s, including that… Adoption of mobile-friendly email designs will hit 70% Free gift card with purchase will join free shipping as a hot promotion Black Friday deals…

September Review & October Preview for the 2014 Email Marketing Holiday Calendar

Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for the previous month and discussing what to expect this month in terms of holiday messaging trends. For September, we predicted that major retailers would send their active subscribers 18 promotional emails. That prediction was very…

Fall Edition of the Email Marketer’s Holiday Planning Checklist

Hopefully you spent your summer doing some big picture strategic planning for the holiday season. Now that we’re into October, it’s time to get more serious and more focused to the execution of holiday campaigns. In the second of my 3-part Holiday Planning Checklist for Internet Retailer Magazine, I advise retailers to:…

August Review & September Preview for the 2014 Email Marketing Holiday Calendar

Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for last month and discussing what to expect this month in terms of holiday messaging trends. In August, we predicted that major retailers would send their active subscribers 18 promotional emails—and we were once again right…

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