Email Marketing RulesUnderstanding Email Deliverability: Key Factors & Key Issues
Many marketers don’t give email deliverability much attention—that is, until they have a crisis on their hands that’s tanking their email marketing results. Still others have simply accepted their average or even below-average inbox placement rates because they think it’s normal or feel they can’t change it.
Across the email marketing industry, deliverability rates average 85%, according to Validity. However, the Oracle Digital Experience Agency clients who work with our Email Deliverability Services team have an average deliverability rate of 97%. For an email marketing program that generates $10 million in revenue annually, boosting its deliverability rate from 85% to 97% can mean up to $1.4 million in additional revenue.
How do we help our clients attain such high inbox placement rates? We do it by paying attention to…
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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