Email Marketing RulesThe Limitations of B2B Email Marketing Benchmarks
Email marketers put too much stock in external benchmarks, which can give them a distorted view of their performance and cause them to make ill-informed strategic and tactical mistakes. That was the core message of my closing keynote for MarketingProfs’ Modern Email Marketing Essentials.
Let’s explore that issue and what B2B marketers can do instead.
>> Read the entire article on MarketingProfs.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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