Email Marketing RulesEmail’s Enduring Advantage in an AI-Disrupted Marketing World
This video interview, in honor of being named a CMSWire Contributor of the Year for the fourth consecutive year, starts with the most flattering compliment I’ve ever received, then we dive into:
- How digital marketing success = owning customer relationships
- Where AI helps marketing—and where it hurts
- Platform risk and the cost of dependency
- Why trust is the real marketing battleground
- Why 2026 will be the year marketers face tough tradeoffs
To watch the video or read the excellent summary…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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