Email Marketing RulesThe Unsubscribe Experience Is Part of CX. Treat It That Way.
Clicking the Unsubscribe link in marketing emails has been maligned for decades—and not entirely for bad reasons. When no longer wanting to get emails you signed up for, clicking the Unsubscribe link can lead to confusing multi-click processes, which sometimes include double-negative question-and-option selections. In the worst cases, you have to log…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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