Webinar Recording + Q&A: Top 5 Opportunities for Improving Your Email Creative
Email creative is unlike web or print creative. It has its own unique constraints that marketers must master to make the most of the channel.
In this webinar, expert email developer and Litmus Product Manager Kevin Mandeville and I identify the top 5 opportunities to improve your email creative strategy, based on the findings of Litmus’ 2017 State of Email Creative research report:
- Responsive design
- Styled ALT text
- Dynamic content
- A/B testing
But we don’t just give you the data-backed insights. We also share practical how-to advice to help you executive on each opportunity at your brand.