Holiday Marketing Predictions: What to Expect This Year

Holiday Marketing Predictions: What to Expect This Year

Every holiday season is a little different because of a variety of factors, including technology trends, consumer sentiment, and the timing of the calendar. Oracle Marketing Cloud (OMC) Consulting’s experts share their thoughts and predictions on how this holiday marketing season will be different from past ones. Our predictions this year revolve…

Email Marketing Isn’t Owned Media—It’s Granted Media

Email Marketing Isn’t Owned Media—It’s Granted Media

Email marketing has an unfortunate reputation as being owned media. It’s unfortunate because it doesn’t align marketers with their subscribers and inbox providers, who are the true owners of email. And that results in strategies and tactics that invariably end up hurting their email programs and their businesses. Some of you might…

Business Book of the Month Podcast: Chad S. White’s ‘Email Marketing Rules’

Business Book of the Month Podcast - Email Marketing Rules

I recently had the pleasure of speaking with David Bain, the host of the Business Book of the Month Podcast, about my book, Email Marketing Rules. During the 51-minute interview, we talked about a wide range of email marketing topics, including: The Hierarchy of Subscriber Needs How the paid-owned-earned (POE) media model…

SEMrush’s Marketing Scoop Podcast: What Works Best for Email Marketing Now?

Marketing Scoop 2.33

How can content marketing and email marketing work together? That was the central question that AWeber’s Jill Fanslau and I tried to answer when we appeared on the Season 2, Episode 33 of SEMrush’s Marketing Scoop podcast. During the episode, we talked about: What’s changed in email marketing over the past few…

Industry Spotlight on Email Marketing at Nonprofits

Industry Spotlight: Email Marketing at Nonprofits

Every industry does email marketing a little differently. They have different goals, different business models, different conversion channels, different offers, and on and on. That’s definitely the case with nonprofits. Nonprofits tend to be fairly small compared to businesses in other industries. Their organizations are usually driven primarily by donations, and therefore…

Holistic Email Marketing: The State of Retail Email Subscribe Forms in 2018

With GDPR going into effect in May, many brands are having to make changes to their email sign-up processes to become compliant. But since you’re touching all of your subscriber acquisition sources anyway, why not optimize them so that they perform better? The State of Retail Email Subscribe Forms in 2018 from…

Webinar Recording + Q&A: Email Tactics Customers Hate

Email Tactics Customer Hate webinar recording

There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away. For instance, 17% of brands are buying email addresses to grow their list and reach new prospects. However, many of those brands…

6 Manipulative Email Tactics that Disrespect Subscribers—And Hurt Marketers

Manipulative Email Tactics that Disrespect Subscribers and Hurt Marketers

While brands everywhere are embracing customer-centricity, many relics of brand-centric thinking are still out there. This is especially true in the email marketing industry, where we often vilify inbox providers and second-guess our subscribers’ intentions and intelligence. Let’s resolve to focus more on serving our subscribers instead of trying to manipulate them,…

Sleeknote’s E-Commerce Boost Podcast: The Hierarchy of Subscriber Needs

I’m honored to be among the first guests on Sleeknote’s new podcast, E-Commerce Boost. In my episode, I spoke with Sleeknote’s Julie Fjeldgaard about the Hierarchy of Subscriber Needs. I explain why creating respectful, functional, valuable, and remarkable email experiences is critical to email marketing success. In addition to the Hierarchy of…

Report: 2017 State of Email Deliverability

Email marketers can be successful in spite of deliverability problems, but why take the hard path? Make your life easier by avoiding the behaviors that lead to trouble in the first place. After surveying more than 3,500 marketers, we’ve identified the practices that clearly lower email marketers’ risks of being blocked or…

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