Crowd Favorites from the Swipe File: May 2014

We pin tons of inspiring digital marketing examples to our Swipe File pinboards on Pinterest every month. And each month you tell which ones most inspired you by repinning and liking them. Here are your favorite pins among the ones we uploaded last month: The Email Swipe File’s crowd favorite was… Pizza…

Find Your Email Inspiration in the 2014 Best of the Email Swipe File

A swipe file is a record of your top-performing campaigns that you return to for learnings and ideas. It was this concept that inspired us to create the Email Swipe File on Pinterest, where we share the emails and landing pages that excite and impress us. We’ve already shared more than 310…

Email Marketing Double-Dog Dares: Vol. 4

Since email is a fast-moving, fast-evolving channel, marketers must be experimenters to succeed at a high level. With that in mind, I dare you—no, I double-dog dare you—to test these six out-of-the-box, bleeding edge, and fun/weird ideas: 1. Bring transparency and rewards to email activity. Especially now that ISPs are factoring engagement…

Crowd Favorites from the Swipe File: April 2014

We pin tons of inspiring digital marketing examples to our Swipe File pinboards on Pinterest every month. And each month you tell which ones most inspired you by repinning and liking them. Here are your favorite pins among the ones we uploaded last month: The Email Swipe File’s crowd favorite was… Pizza…

Infographic: The Growing Adoption of Mobile-Friendly Email Design

We’ve been tracking the mobile-friendliness of the promotional emails sent by a group of nearly 160 B2C brands since October of last year. We saw a big bump in the adoption of mobile-friendly email design during the holiday season and this summer we expect major progress, followed by another jump in adoption…

Crowd Favorites from the Swipe File: March 2014

We pin tons of inspiring digital marketing examples to our Swipe File pinboards on Pinterest every month. And each month you tell which ones most inspired you by repinning and liking them. Here are your favorite pins among the ones we uploaded last month: The Email Swipe File’s crowd favorite was… The…

7 Years as a MediaPost Email Insider Columnist and Counting

It was seven years ago this month that I started regularly writing for MediaPost’s Email Insider blog. My column tomorrow will be my 149th and I’m particularly excited about the concept I discuss in it, so I hope you’ll check it out. But I wanted to take this opportunity to share five…

The Email Design Toolkit: The Basics + Coding + Data Strategy

Email design is like nothing else. To ensure that you have a solid design foundation, we’ve created the Design Toolkit, a 3-part report will help you create email that… Look good. In Email Design Basics, I give you a crash course in the essentials. Work well. Get a general guide to writing…

Top Models of the Email Runway: Presented by Fashion Week

In honor of New York Fashion Week, I wanted to share some email-specific tactics for model photography. Of course, models are essential to conveying your brand image and demonstrating products, particularly how a garment looks on its own and with other items. But email presents some unique constraints and goals that model…

The Questions My #EEC14 Panel Didn’t Get to

I had the pleasure of speaking on a panel last week at the Email Evolution Conference with fellow email marketing book author Simms Jenkins. We crowdsourced questions online for our session, in addition to taking questions from attendees—but, of course, we didn’t get through them all. So I wanted to go ahead…

Follow

Get every new post delivered to your Inbox

Join other followers