The Million-Dollar Opportunity You’re Missing

The Million-Dollar Opportunity You're Missing

Is email marketing’s return on investment as good as many claim or is it a myth? I join Email After Hours Podcast hosts Guy Hanson and Danielle Gallant to tackle that question and many others surrounding performance measurement. In fact, we tackled so many questions that the conversation was split into two…

An Email ‘Newsletter’ Can Be Almost Anything. That’s a Good Thing.

An Email Newsletter Can Be Almost Anything

What is an email newsletter? That’s a serious question. Think about it for a minute. What is an email newsletter? I’ve been thinking about this a lot lately and here’s what I came up with: An email newsletter is a message format that mostly contains non-promotional content that’s of interest to a…

Messaging & Content Strategies for Long-Lifespan Products

Messaging & Content Strategies for Long-Lifespan Products

For B2B and B2C brands that sell products with lifespans that stretch into multiple years like machinery and cars, devising a digital marketing content strategy can be difficult. They know they need to keep their customers engaged, but they often struggle with how to keep the conversation and relationship going between product…

AI’s Impact on Digital Marketing Jobs: The Highest ROI Opportunity

AI’s Impact on Digital Marketing Jobs- The Highest ROI Opportunity

Many headline-grabbing predictions have been made about the potential impact of AI on jobs. One of the first warnings was from Goldman Sachs, which predicted that “roughly two-thirds of current jobs are exposed to some degree of AI automation, and that generative AI could substitute up to one-fourth of current work.” More…

Critical Apple Mail Changes & When They’ll Impact Marketers

Critical Apple Mail Changes & When They’ll Impact Marketers

Apple’s iOS 18 update includes the most impactful changes to Apple Mail since their 2021 rollout of Mail Privacy Protection. However, the adoption of these features are on two very distinct and separate timelines. The timeline for Apple Mail app changes will be fairly quick, while the timeline for Apple Intelligence and…

Email Marketing Trends for 2025: Proven Essentials

Email Marketing Trends - Proven Essentials

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include: Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates Changes…

Can No-Code Emails Be Accessible?

Can No-Code Emails Be Accessible?

With marketers under pressure to do more with less, some have turned to no-code email builders as a way to cut costs. However, from an accessibility perspective, these platforms can carry substantial legal risks for email marketers that shouldn’t be overlooked. >> Read the entire post on Oracle’s Modern Marketing Blog

Email Marketing Trends for 2025: Competitive Differentiators

Oracle - Email Marketing Trends - Competitive Differentiators

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include: Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates Changes…

Content & Messaging Strategies for Long-Lifespan Products

Content and Messaging Strategies for Long-Lifespan Products

For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. They know they need to keep their customers engaged, but they often struggle with how to keep the conversation and relationship going between product replacement cycles. For permission-based channels like email…

Email Marketing Trends for 2025: Unproven Opportunities

Email Marketing Trends - Unproven Opportunities

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include: Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates Changes…