Email Marketing RulesWhy Preview Testing Every Email You Send Increases Your ROI
Email design is a moving target. Whether marketers like it or not, it’s impossible for them to create a single email design, because the rendering of any individual email changes depending on the email client used to view it, the screen size used to view it, and many other factors. By our…
Report: Live Optimization Notebook on Welcome and Onboarding Emails
Creating effective welcome and onboarding emails is hard—and many of your peers are struggling with the very same challenge. In this notebook, onboarding email expert Val Geisler, Litmus Community & Product Evangelist Jason Rodriguez and I review welcome emails submitted by fellow email marketers and provide hands-on copywriting suggestions, design feedback, and…
Our Favorite Litmus Blog Posts of 2018
Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! Not sure where to get started? We asked some members of the Litmus marketing team to share their favorite blog resources of the year. Here’s what they said… Jason Rodriguez’ pick: Presentation Tips: Lessons Learned from Giving…
Our Favorite Talks from the Litmus Live 2018 Season
Across its three cities—Boston, London, and San Francisco—Litmus Live 2018 featured over 50 different talks from some of the brightest minds in the email industry. There were so many talks hitting on some of our favorite topics—whether it’s modular design, interactive email, automation and personalization, or collaborating more effectively—that it was hard…
Email Interactivity: Opportunities and Challenges
Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018, and that’s a year after marketers declared that 2017 is the year of interactive email. Marketers are right to be excited. Allowing subscribers to click…
NextAfter’s Generosity Freakshow Podcast: Optimizing Email with Chad White from Litmus
I recently joined Brady Josephson of NextAfter on The Generosity Freakshow Podcast to talk about email marketing and nonprofits. We talked about: Why I wrote Email Marketing Rules Where many brands go wrong with email marketing What’s changed with email marketing over the years How nonprofits’ email marketing programs differ from other…
Infographic: 6 Ways Nonprofits Can Improve Their Email Creation Process
Nonprofits perform life-changing work, and email marketing is a key way for them to rally people to their cause, raise funds, and direct action. However, nonprofits’ operations are notoriously lean. That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’…
The Rarest and Coolest Defensive Design Tactic: Email Pixel Art
Image blocking is common, with some email clients disabling images by default and some subscribers turning off images to save mobile data or for other reasons. Because of that, email marketers need to use defensive design techniques to ensure that their message is conveyed when images are disabled. Defensive design consists of…
Email Brand Guidelines: Why You Need Them and What to Put in Them
Brand style guides tend to meticulously detail permissible fonts, header sizes, image style, logo sizes and placements, and on and on. However, despite the clearly unique considerations of the email channel, many companies don’t have any email-specific guidance in their brand guidelines. Nearly 38% of brands don’t have email brand guidelines, according…
The Most Inspiring Email Marketing Programs: 30+ Must-Subscribe Brands
The first step in designing a great email of your own is often seeing a great email from another brand. In a word, the first step is inspiration. While some marketers get their email inspiration from Pinterest boards, Dribbble, and other websites, the most common way is simply by signing up to…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week I’ll explore strategies and tactics, share tips and inspiration, and discuss industry news and trends.
Chad S. White
Research Director
Litmus
and
Author of the book
Email Marketing Rules
Featured Research
![2018 State of Email Workflows [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2018/05/Litmus-2018-State-of-Email-Workflows_.png)
![A Snapshot of the Email Professional [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2018/03/Snapshot-of-the-Email-Professional-s.png)
![2017 State of Email Creative [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2017/11/Litmus-State_of_Email_Creative-2017.png)
![2017 Shopping Cart Abandonment Email Trends [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2017/07/Litmus-Salesforce-Shopping_Cart_Abandonment_Email_Trends-s.png)
![2017 State of Email Deliverability [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2017/07/Litmus-State_of_Email_Deliverability_s.jpg)
![Email Attention Spans Increasing [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2017/03/Email-Attention-Spans-Increasing-1.png)
![Adapting to Consumers' New Definition of Spam [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2016/10/Adapting-to-Consumers-New-Definition-of-Spam-square.png)
![Many Email Marketing Mistakes Going Undetected [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2016/09/Many-Email-Marketing-Mistakes-Going-Undetected.jpg)
![2016 Mobile-Friendly Email & Landing Page Trends [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2016/08/Litmus_Salesforce_Fluent_2016-mobile-friendly-email-and-landing-page-trends-infographic_squ.png)
![2016 State of Email Agencies [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2016/05/2016-State-of-Email-Agencies-s.png)
![How to Create Memorable, Shareworthy Email Experiences [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2015/09/How-to-Create-Memorable-Shareworthy-Email-Experiences.png)
![The Viral Email [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2015/07/Litmus-The_Viral_Email-.png)
