Email Marketing RulesThe Pros and Cons of AMP for Email
Subscribers expect email content to cater to their individual needs and circumstances. They have the same expectations of email design, which is why we’ve spent the better part of the past decade making our emails mobile-friendly. Email interactivity and now AMP for Email are the next waves in this tidal trend of…
When Retina Images Should Be Used in Emails and When They Shouldn’t
Because of the prevalence of high-DPI screens, marketers need to use retina images to ensure that their emails look crisp and not cheap. However, that doesn’t mean that every image in an email needs to be a retina image. Marketers should use retina images in their emails only when it creates a…
How Marketers Can Adapt to Voice-Assistants Reading Emails
The launch of the Apple iPhone in 2007 prompted a decade-long effort for marketers to make their emails mobile-friendly. The rise of voice-assistants will likely have a similar impact on email marketers, although less tectonic and probably much messier. In this blog post, Oracle Marketing Cloud Consulting’s Kathryn Alva, Henry Alva, and…
Webinar Recording + Q&A: The Trends & Strategies That Will Shape Your Email Program in 2019
The email industry is constantly changing, and keeping up with what’s new can feel like an impossible task. Join me, Campaign Monitor’s Logan Baird, and Litmus’ Jason Rodriguez, Alice Li, and Bettina Specht as we break down the key insights from Litmus’ 2019 State of Email Report, explain the trends that are…
Why Preview Testing Every Email You Send Increases Your ROI
Email design is a moving target. Whether marketers like it or not, it’s impossible for them to create a single email design, because the rendering of any individual email changes depending on the email client used to view it, the screen size used to view it, and many other factors. By our…
Report: Live Optimization Notebook on Welcome and Onboarding Emails
Creating effective welcome and onboarding emails is hard—and many of your peers are struggling with the very same challenge. In this notebook, onboarding email expert Val Geisler, Litmus Community & Product Evangelist Jason Rodriguez and I review welcome emails submitted by fellow email marketers and provide hands-on copywriting suggestions, design feedback, and…
Our Favorite Litmus Blog Posts of 2018
Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! Not sure where to get started? We asked some members of the Litmus marketing team to share their favorite blog resources of the year. Here’s what they said… Jason Rodriguez’ pick: Presentation Tips: Lessons Learned from Giving…
Our Favorite Talks from the Litmus Live 2018 Season
Across its three cities—Boston, London, and San Francisco—Litmus Live 2018 featured over 50 different talks from some of the brightest minds in the email industry. There were so many talks hitting on some of our favorite topics—whether it’s modular design, interactive email, automation and personalization, or collaborating more effectively—that it was hard…
Email Interactivity: Opportunities and Challenges
Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018, and that’s a year after marketers declared that 2017 is the year of interactive email. Marketers are right to be excited. Allowing subscribers to click…
NextAfter’s Generosity Freakshow Podcast: Optimizing Email with Chad White from Litmus
I recently joined Brady Josephson of NextAfter on The Generosity Freakshow Podcast to talk about email marketing and nonprofits. We talked about: Why I wrote Email Marketing Rules Where many brands go wrong with email marketing What’s changed with email marketing over the years How nonprofits’ email marketing programs differ from other…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week I’ll explore strategies and tactics, share tips and inspiration, and discuss industry news and trends.
Chad S. White
Head of Research
Oracle Marketing Cloud Consulting
and
Author of the book
Email Marketing Rules
Featured Research
![2018 State of Email Workflows [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2018/05/Litmus-2018-State-of-Email-Workflows_.png)
![A Snapshot of the Email Professional [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2018/03/Snapshot-of-the-Email-Professional-s.png)
![2017 State of Email Creative [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2017/11/Litmus-State_of_Email_Creative-2017.png)
![2017 Shopping Cart Abandonment Email Trends [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2017/07/Litmus-Salesforce-Shopping_Cart_Abandonment_Email_Trends-s.png)
![2017 State of Email Deliverability [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2017/07/Litmus-State_of_Email_Deliverability_s.jpg)
![Email Attention Spans Increasing [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2017/03/Email-Attention-Spans-Increasing-1.png)
![Adapting to Consumers' New Definition of Spam [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2016/10/Adapting-to-Consumers-New-Definition-of-Spam-square.png)
![Many Email Marketing Mistakes Going Undetected [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2016/09/Many-Email-Marketing-Mistakes-Going-Undetected.jpg)
![2016 Mobile-Friendly Email & Landing Page Trends [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2016/08/Litmus_Salesforce_Fluent_2016-mobile-friendly-email-and-landing-page-trends-infographic_squ.png)
![2016 State of Email Agencies [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2016/05/2016-State-of-Email-Agencies-s.png)
![How to Create Memorable, Shareworthy Email Experiences [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2015/09/How-to-Create-Memorable-Shareworthy-Email-Experiences.png)
![The Viral Email [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2015/07/Litmus-The_Viral_Email-.png)
