Email Marketing RulesInfographic: 6 Ways Nonprofits Can Improve Their Email Creation Process
Nonprofits perform life-changing work, and email marketing is a key way for them to rally people to their cause, raise funds, and direct action. However, nonprofits’ operations are notoriously lean. That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’…
The Rarest and Coolest Defensive Design Tactic: Email Pixel Art
Image blocking is common, with some email clients disabling images by default and some subscribers turning off images to save mobile data or for other reasons. Because of that, email marketers need to use defensive design techniques to ensure that their message is conveyed when images are disabled. Defensive design consists of…
Email Brand Guidelines: Why You Need Them and What to Put in Them
Brand style guides tend to meticulously detail permissible fonts, header sizes, image style, logo sizes and placements, and on and on. However, despite the clearly unique considerations of the email channel, many companies don’t have any email-specific guidance in their brand guidelines. Nearly 38% of brands don’t have email brand guidelines, according…
The Most Inspiring Email Marketing Programs: 30+ Must-Subscribe Brands
The first step in designing a great email of your own is often seeing a great email from another brand. In a word, the first step is inspiration. While some marketers get their email inspiration from Pinterest boards, Dribbble, and other websites, the most common way is simply by signing up to…
Webinar Recording and Q&A: The State of Email in 2018
The email landscape is constantly changing, making it harder than ever to create high-performing email programs. New email clients, devices, unsubscribe functionality, and privacy laws will have an impact on your 2018 marketing programs. In this webinar, the Litmus marketing team talks about what you need to succeed in a volatile industry,…
The Best of the 2017 State of Email Survey Research Series
More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, webinars, and blog posts. As we gear up to release the findings of our 2018 State of Email Survey, it seems like a…
2018’s Top Email Design Trends
This year you can expect to see more interactive emails and personalized emails in your inbox. Those two trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. The next tier of trends included creating smaller, more bite-sized email content and using storytelling more effectively,…
Webinar Recording + Q&A: Top 5 Opportunities for Improving Your Email Creative
Email creative is unlike web or print creative. It has its own unique constraints that marketers must master to make the most of the channel. In this webinar, expert email developer and Litmus Product Manager Kevin Mandeville and I identify the top 5 opportunities to improve your email creative strategy, based on…
Smart Insights: Email Marketing Trends 2018
In 2018, email marketing is one the most effective techniques for digital marketers, so keeping up-to-date with the latest trends in the industry is super important. Given the ongoing importance of email marketing for customer acquisition and retention in most organizations, understanding and testing the latest email options and techniques is essential…
Email Design Podcast: The 2017 State of Email Creative
In the 86th episode of The Email Design Podcast, I join host Kevin Mandeville to discuss the findings from Litmus’ 2017 State of Email Creative report. We walk through each section of the report, discussing: How marketers find email inspiration The value of email brand guidelines The adoption of responsive email design…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week I’ll explore strategies and tactics, share tips and inspiration, and discuss industry news and trends.
Chad S. White
Research Director
Litmus
and
Author of the book
Email Marketing Rules
Featured Research
![2018 State of Email Workflows [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2018/05/Litmus-2018-State-of-Email-Workflows_.png)
![A Snapshot of the Email Professional [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2018/03/Snapshot-of-the-Email-Professional-s.png)
![2017 State of Email Creative [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2017/11/Litmus-State_of_Email_Creative-2017.png)
![2017 Shopping Cart Abandonment Email Trends [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2017/07/Litmus-Salesforce-Shopping_Cart_Abandonment_Email_Trends-s.png)
![2017 State of Email Deliverability [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2017/07/Litmus-State_of_Email_Deliverability_s.jpg)
![Email Attention Spans Increasing [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2017/03/Email-Attention-Spans-Increasing-1.png)
![Adapting to Consumers' New Definition of Spam [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2016/10/Adapting-to-Consumers-New-Definition-of-Spam-square.png)
![Many Email Marketing Mistakes Going Undetected [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2016/09/Many-Email-Marketing-Mistakes-Going-Undetected.jpg)
![2016 Mobile-Friendly Email & Landing Page Trends [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2016/08/Litmus_Salesforce_Fluent_2016-mobile-friendly-email-and-landing-page-trends-infographic_squ.png)
![2016 State of Email Agencies [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2016/05/2016-State-of-Email-Agencies-s.png)
![How to Create Memorable, Shareworthy Email Experiences [Infographic]](https://www.emailmarketingrules.com/wp-content/uploads/2015/09/How-to-Create-Memorable-Shareworthy-Email-Experiences.png)
![The Viral Email [Report]](https://www.emailmarketingrules.com/wp-content/uploads/2015/07/Litmus-The_Viral_Email-.png)
