2018’s Top Email Design Trends

Top Email Design Trends for 2018

This year you can expect to see more interactive emails and personalized emails in your inbox. Those two trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. The next tier of trends included creating smaller, more bite-sized email content and using storytelling more effectively,…

Webinar Recording + Q&A: Top 5 Opportunities for Improving Your Email Creative

The Top 5 Opportunities for Improving Your Email Creative webinar recording

Email creative is unlike web or print creative. It has its own unique constraints that marketers must master to make the most of the channel. In this webinar, expert email developer and Litmus Product Manager Kevin Mandeville and I identify the top 5 opportunities to improve your email creative strategy, based on…

Smart Insights: Email Marketing Trends 2018

In 2018, email marketing is one the most effective techniques for digital marketers, so keeping up-to-date with the latest trends in the industry is super important. Given the ongoing importance of email marketing for customer acquisition and retention in most organizations, understanding and testing the latest email options and techniques is essential…

Email Design Podcast: The 2017 State of Email Creative

Email Design Podcast 86

In the 86th episode of The Email Design Podcast, I join host Kevin Mandeville to discuss the findings from Litmus’ 2017 State of Email Creative report. We walk through each section of the report, discussing: How marketers find email inspiration The value of email brand guidelines The adoption of responsive email design…

Campaign Monitor: What I Wish Someone Had Told Me When I Was Getting Started

I got serious about email marketing back in 2006 when I started the Retail Email Blog. Since then, I’ve worked for three of the largest ESPs in the world—Responsys, ExactTarget, and Salesforce—and learned a ton about email marketing. If I could go back to 2006 and give myself one piece of email…

20 Things Successful Email Marketing Programs Do

20 Things Successful Email Marketing Programs Do

While it’s difficult to fail at email marketing, success can be elusive. Shifting consumer behaviors and expectations, new technologies, improving cross-channel integration, changing anti-spam and privacy laws, evolving inbox provider capabilities—all can make getting ahead a huge challenge. Less than 10% of marketers say their email programs are very successful, according to…

The 30+ Emails that Email Marketers Love Most

30 Must-Subscribe Brands

The first step in designing a great email of your own is often receiving a great email from another brand. In a word, the first step is Inspiration. To get their inspiration fix, 64% of marketers subscribe to 20 or more brands’ emails. Just over 9% of marketers subscribe to 100 or…

Report: 2017 State of Email Creative

2017 State of Email Creative

Email creative is unlike web or print design. It has its own unique constraints and opportunities that marketers must master to make the most of the channel. The rendering of your design is affected by the email client and screen size used to view it, whether images are disabled, and more. And…

Email Brand Guidelines: Why You Need Them and What to Put in Them

Why You Need Brand Guidelines and What to Put in Them

Brand style guides tend to meticulously detail permissible fonts, header sizes, image style, logo sizes and placements, and on and on. However, despite the clearly unique considerations of the email channel, many companies don’t have any email-specific guidance in their brand guidelines. Nearly 38% of brands don’t have email brand guidelines, according…

The Rarest and Coolest Defensive Design Tactic: Email Pixel Art

Image blocking is common, with some email clients disabling images by default and some subscribers turning off images to save mobile data or for other reasons. Because of that, email marketers need to use defensive design techniques to ensure that their message is conveyed when images are disabled. Defensive design consists of…

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