How to Nurture Email Marketing Innovation

5 Tactics for Nuturing Email InnovationIt’s not enough just to find and retain talented email marketers. To create successful email marketing programs, brands also need to create an environment that fosters email marketing innovation, so you can avoid falling behind.

Brands can do that through a variety of methods. Litmus spoke to email veterans at Adobe, Barkley, RAPP, Shaw + Scott, and Yes Lifecycle Marketing about this issue. They had some great advice for structural and operational changes that support email marketing innovation, including:

  1. Making data-driven decisions
  2. Having a culture of testing
  3. Rewarding performance increases
  4. Fostering accountability and ownership
  5. Encouraging inter-departmental collaboration

For all the details on each of these tactics,…

>> Read the full post on the Litmus blog

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