How the Pros Turn Marketing Analytics into Effective Marketing Strategies

How the Pros Turn Marketing Analytics into Effective Marketing StrategiesAn understanding of marketing analytics is key for brands to get the answers they need to attract and serve customers well.

To get a holistic perspective on how marketers can use analytics wisely for email marketing, SEO, conversion, pay-per-click advertising, social media marketing, Alexa spoke with me and:

  • Eric Enge, CEO at Stone Temple Consulting Corporation, Co-author of The Art of SEO
  • Andy Crestodina, Co-founder of Orbit Media Studios, Author of Content Chemistry
  • Larry Kim, Founder of WordStream, Top columnist at Inc.com
  • Steve Rayson, Director at BuzzSumo

This ebook is great for email marketers who want to better understand what’s driving decisions in other channels and the larger marketing goals across channels.

>> Download “How the Pros Turn Marketing Analytics into Effective Marketing Strategies”

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