Answers to 4 Burning Questions about Gmail Supporting Responsive Design

As of the wee hours of this morning, Gmail began rolling out support for media queries across its webmail and iOS and Android email apps. This follows their Sept. 14 announcement about the change, which included developer documentation. And that Gmail announcement followed the announcement in August that Microsoft is partnering with…

Webinar: Top Tips to Drive More Conversions from Email

Over 50% of emails today are opened on mobile devices. Savvy email marketers are implementing a mobile first strategy focused on providing a consistent, personalized customer journey that drives both online and offline conversions from email, including calls and in-store visits. Join me and my fellow panels—Sigstr VP of Customer Success David…

4 Kinds of Email Addresses That Are Damaging Your Deliverability

Email is a great medium for connecting with leads and customers. But when your list becomes bloated with bad addresses and inactive subscribers, your deliverability can be in serious jeopardy. Here are four types of offending addresses and how to deal with each of them effectively: Invalid Email Addresses. These addresses are…

30 Must-Subscribe Brands

Which brands do you think have the most inspiring email marketing programs? We asked more than 900 email marketers that question and then shared their top 25 must-subscribe brands in our 2016 State of Email Design report. We also did video interviews with four speakers from The Email Design Conference, asking them…

Infographic: Many Email Marketing Mistakes Going Undetected

Our 2016 State of Email Production report found that 31.6% of marketers hadn’t halted a single email send in the past 12 months and that 49.4% hadn’t sent a single apology or correction email. At first, we were very impressed by these brands. However, as we dug into the data, we became…

Why You Shouldn’t Use Opens to Gauge Subject Line Success

Marketers understand that subject lines are incredibly important to the success of an email marketing program. However, what many marketers don’t understand is how to determine whether a subject line is successful or not. You’ve probably heard people say that the goal of subject lines is to get opens; that the goal…

Report: 2016 State of Email Design

Designing an email isn’t like designing a webpage or print piece. There are both limitations and opportunities around what you can do with email design, and it’s up to email designers and coders to master both of those. In the inaugural State of Email Design report, which is based on the responses…

The (Largely Invisible) Key to Holiday Email Marketing Success

Most retailers are in serious planning mode for their holiday season promotional campaigns. We’ll start to see a sprinkling of holiday email marketing campaigns in the weeks ahead—and then holiday messaging will get going in earnest on Halloween and the days following. In light of the planning that’s currently going on, Vaida…

The Deeper Meaning Behind 5 Email Marketing Soundbites

While at The Email Design Conference in Boston a few weeks ago, I tweeted a lot of great email marketing soundbites from the sessions, and saw a bunch of great ones from the sessions in the track I wasn’t in. Twitter is fantastic at delivering soundbites like these, but it’s horrible at…

The Last Word on August 2016

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Everything You Wanted to Know About Email CTA Buttons (Really Good Emails) Simple email subject lines are failing to engage consumers: stats (Econsultancy) Teaching the Email Marketer How to Fish (Adobe) An…

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