The Deeper Meaning Behind 5 Email Marketing Soundbites

Read all of Chad's Marketing Land columnsWhile at The Email Design Conference in Boston a few weeks ago, I tweeted a lot of great email marketing soundbites from the sessions, and saw a bunch of great ones from the sessions in the track I wasn’t in. Twitter is fantastic at delivering soundbites like these, but it’s horrible at conveying the larger context and details orbiting around these soundbites.

In my latest Marketing Land column, I discuss the deeper meaning behind the following quotes from The Email Design Conference:

“The time when emails had to be pixel-perfect is way behind us.” —Eric Lepetit, Email Lead Engineer, Manager, Nest (@ericlepetitsf)

“I want to do business with a company that treats emailing me as a privilege, not a transaction.” —Andrea Mignolo, Head of Design & UX, Movable Ink (@pnts)

“An Amazon email in your inbox should feel like an Amazon box on your doorstep.” —Vicky Ge, Product Manager II, Email Automation and Outbound Marketing Systems, Amazon (@vickymakesstuff)

“The right button isn’t what’s popular. It’s what’s tested.” —Mike Nelson, Co-founder, Really Good Emails (@mevlow)

“F#@&ups are learning opportunities.” —Russell Patton, Senior Email Deployment Specialist, Archer>Malmo

For a dive into the greater meaning behind these email marketing soundbites…

>> Read my full column on

Comments are closed.