Email Marketing RulesWe’ve Lost Preview Text for Email to AI Summaries. Are Subject Lines Next?
After a long period of relatively stable, if imperfect email inbox environments, the past few years have seen a flurry of investments by Apple, Google, and Yahoo, who impact the vast majority of emails sent. (Microsoft has been almost entirely quiet.) While the first wave of this innovation was all about privacy and the second all about deliverability, the current wave is all about AI.
Across industries and professions, marketers are among the biggest adopters of AI, but the AI that’s being used by inbox providers is largely working against marketers. Nowhere is that more evident when it comes to the various kinds of AI summaries, which are gradually replacing carefully crafted brand copy.
>> Read the entire article on CMSWire.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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