Email Marketing RulesThe Bridge to an Omnichannel Digital Marketing Future
Consumers have been omnichannel in their behavior for at least a decade, seamlessly shifting from one channel to another on their journey toward getting what they want. And B2B buyers have also gone omnichannel. To their frustration, however, most brands have struggled to move beyond their siloed multichannel operations. That has meant…
The Limitations of B2B Email Marketing Benchmarks
Email marketers put too much stock in external benchmarks, which can give them a distorted view of their performance and cause them to make ill-informed strategic and tactical mistakes. That was the core message of my closing keynote for MarketingProfs’ Modern Email Marketing Essentials. Let’s explore that issue and what B2B marketers…
How One Button Can Reduce Email Unsubscribes by 80%
Is email marketing’s return on investment too difficult to calculate? I join Email After Hours Podcast hosts Guy Hanson and Danielle Gallant to tackle that question and many others surrounding performance measurement. In fact, we tackled so many questions that the conversation was split into two episodes. In part 2 of our…
The Million-Dollar Opportunity You’re Missing
Is email marketing’s return on investment as good as many claim or is it a myth? I join Email After Hours Podcast hosts Guy Hanson and Danielle Gallant to tackle that question and many others surrounding performance measurement. In fact, we tackled so many questions that the conversation was split into two…
Inbox Tabs Become Standard: What Marketers Need to Know
More than a decade after Gmail pioneered tabbed inbox interfaces, and many years after other major inbox providers add tabs to their inboxes, Apple Mail has followed suit in its iOS 18 release. Although the introduction of tabs isn’t exactly novel, the fact that roughly half of all emails are opened in…
Email Marketing Trends for 2025: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include: Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates Changes…
Email Marketing’s Future and Beyond
Named a 2024 Contributor of the Year, I chat with CMSWire about a range of issues that will be critical to marketers this year and beyond, including: The future of email marketing Balancing personalization & broad appeal Improving customer journeys via email Email metrics and insights Overcoming common email marketing challenges >>…
Is Email Marketing’s ROI Sky-High or Irrelevant?
For the better part of the past two decades, email marketing’s return on investment has hovered around 40:1, according to a variety of sources. For instance, a recent Litmus survey of more than 2,000 marketers found that email marketing’s ROI is 36:1. That means the average brand can expect to earn $36…
Promotions Tab Hysteria Is Back! (Thanks, Apple)
More than a decade after Gmail pioneered tabbed inbox interfaces, and many years after other major inbox providers add tabs to their inboxes, Apple Mail has followed suit with its iOS 18 release. But despite the laggard non-novelty of this change, Apple Mail’s hefty market share has the email marketing industry working…
Third Quarter 2024 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. The third quarter is focused on the final prep for the start of…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
