Email Marketing RulesMicrosoft’s New Email Deliverability Rules Make DMARC Essential
Ever since Google and Yahoo jointly announced new deliverability requirements in late 2023, rumors have swirled that Microsoft would eventually join them. At long last, Microsoft announced new deliverability requirements, but only endorsed one of the four pillars of the Google-Yahoo announcement.
Let’s look at what Microsoft is requiring of senders and what impact it will have on marketers, bearing in mind that these changes will have an outsized impact on B2B marketers, which have much higher exposure to Microsoft as a mailbox provider.
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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