Email Marketing RulesDon’t Discount These Four Trends Driving Innovation in Restaurant & Hospitality
After years of margin pressure and unpredictable demand, restaurant and hospitality brands are finding smarter ways to grow. The next wave of innovation is not about bigger discounts. It is about relevance.
In 2026, data, AI, and loyalty will converge to create truly individualized guest experiences that drive measurable business impact. The leaders will capture better data, use it responsibly, and activate personalization that feels effortless for guests.
Here are the trends that will be driving that shift.
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Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
