Email Marketing Rules3-Year Anniversary of the 4th Edition of ‘Email Marketing Rules’
Three years ago today, the two-volume 4th Edition of Email Marketing Rules was published. Weighing in at 677 pages, many consider it the most comprehensive set of books on email marketing ever. I’m exceedingly proud I’ve been able to provide marketers with a source of trusted advice on this critical marketing channel…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
