CCPA vs. GDPR: Social Listening and Sentiment Learnings

CCPA vs. GDPR: Social Listening and Sentiment Learnings

The consumer privacy landscape has changed dramatically over the past few years. First, the General Data Protection Regulation (GDPR) went into effect in 2018, tightening privacy rules across the European Union. Then, the California Consumer Privacy Act (CCPA) was passed that same year and was enacted on January 1, 2020. When the…

Speeding Up Email Production Workflows & the Potential Consequences

Speeding Up Email Production Workflows: How-Tos & Trade-Offs

It generally takes about 2 to 3 weeks to create, approve, and send a marketing campaign. If your company is larger, more decentralized, or more highly regulated, it can take even longer. Usually that’s not a significant problem, but sometimes you need to be more nimble or reduce production costs due to…

As Coronavirus Restrictions Ease, How to Adjust Your Email Strategy

As Coronavirus Restrictions Ease, How to Adjust Your Email Strategy

We’ve talked in recent weeks about how marketers should respond to the systemic shock caused by coronavirus—how you start by sending crisis messaging and then adjust your promotional messaging strategy to stay aligned with new email behaviors and new consumer preferences. Now businesses are facing questions around how to handle the easing…

Webinar on May 20: Understanding Email Deliverability

Register for our Understanding Email Deliverability webinar

Deliverability is one of the most misunderstood aspects of email marketing, often because of the outdated and flat out wrong information on the internet. Join Oracle CX Marketing Consulting’s Daniel Deneweth and me as we dispel the myths and give marketers a true picture of how deliverability works. We’ll discuss: How mailbox…

The Last Word on April 2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports How Retailers Can Reach Consumers Who Aren’t Spending (Harvard Business Review) 2020 Small Business Email Marketing Statistics (AWeber) How Coronavirus Brings Out the Heart in Digital Marketing (Relative Insights) Leaked screenshots show…

8 Email Marketing Improvements to Make During Slow Periods

8 Email Marketing Improvements to Make During Slow Periods

When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door. However, you generally have more time to think about your strategy and invest in lasting improvements during your off-season—as well as during…

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