The Last Word on August 2014
A roundup of email marketing articles, posts, tweets and examples you might have missed last month…
Must-read articles, posts & whitepapers
7 experts on why building your email list is so important (Campaign Monitor)
The New School Marketer’s Guide to Email Deliverability (Oracle)
Video in Email (StyleCampaign)
Insightful & entertaining tweets
@matty_caldwell: Love this patagonia email. now responsive and totally bulletproof: #emaildesign @Yesmail http://t.co/hMatSgAlCo http://t.co/VaBjJgGvLG
@meladorri: “When I see ‘having trouble’ in the preheader, I just automatically delete the email.” — @ttaulli on mobile (un)friendly emails.
@BlakeMcCreary: I love this responsive idea! Resize your browser to see the logos respond. http://t.co/EJa4xXwlqu #design #branding
@becskr: I have been in Outlook 1800px height limit hell all week
@mparkerbyrd: It would be difficult to overstate how much I love preheader text, and how often I think people get it wrong. #emailmarketing
@minethatdata: Always interesting to have social media gurus use pop-ups to ask us to follow them via email. Didn’t they tell us email was dead?
@meladorri: OH at #TEDC14 “Google has built a driverless car, I have faith that they’ll support CSS in email someday” @flcarneiro @KEVINgotbounce
@briangraves: Couple of my resources mentioned by @KEVINgotbounce & @RodriguezCommaJ http://t.co/VVis9ws01z & http://t.co/oKRyWcfKwF #TEDC14
@iamelliot: 18,796!!! #emaildesign RT @TheNextWeb: There are at least 18,796 distinct Android devices, says new report http://t.co/Jj4qziaXKm
Great additions to the Swipe File pinboards
Fab sends a cat-filled apology email on 8/3/14 >> View the pin
Zillow sends a trivia-filled email about famous TV and movie homes on the market in a 7/10/14 email >> View the pin
Gerber wishes the subscriber’s son a happy birthday in an 8/2014 email >> View the pin
Twitter wishes a user a happy 5-year Twitterversary in a 5/2014 email >> View the pin
Noteworthy subject lines
Horchow, 8/20 — the holidays? Our NEW collections have just arrived
Tiny Prints, 8/17 — Shhh… It’s the Holiday Collection Preview
Lowe’s, 8/20 — No Need to Wait. Labor Day Deals Start Now!
Vera Bradley, 8/14 — Show a little love. 20% off with ID.
Vera Bradley, 8/10 — Hey, night owls. 75% off is up late.
Target, 8/20 — Your home called. It wants new furniture.
Levi’s, 8/9 — Well plaid.
GOP, 8/20 — What’s your t-shirt size?
Ninety Nine Restaurant, 8/20 — Thanks for Being Awesome: You Helped Us Raise Over $550K for Cancer Research!
The Home Depot, 8/4 —Unlock Savings, Product Reviews & More—Download our App Today!
The Container Store, 8/3 — Top Pinned Bin!
J.Crew, 8/1 — Woman vs. AC
Under Armour, 8/4 — Meet The Women Of Will | #IWillWhatIWant
New posts on EmailMarketingRules.com
Smoothing Out the Mobile Email Journey
Praise for the 2nd Edition of Email Marketing Rules
Click-Baiting Is Bad on Facebook and in the Inbox
The Summer of Mobile Email Love
Glossary of Common Email Marketing Terms from Email Marketing Rules
Sneak Peek at the 2nd Edition Cover for Email Marketing Rules
4 Keys to Improving the Subscriber Journey with Progressive Profiling
Summer Edition of the Email Marketer’s Holiday Planning Checklist
Crowd Favorites from the Swipe File: July 2014
Gmail’s Native Unsubscribe Link: The Upside and Downside
July Review & August Preview for the 2014 Email Marketing Holiday Calendar