The Last Word on August 2014

The Last WordA roundup of email marketing articles, posts, tweets and examples you might have missed last month…

Must-read articles, posts & whitepapers

7 experts on why building your email list is so important (Campaign Monitor)

The New School Marketer’s Guide to Email Deliverability (Oracle)

Video in Email (StyleCampaign)

Insightful & entertaining tweets

@matty_caldwell: Love this patagonia email. now responsive and totally bulletproof: #emaildesign @Yesmail

@meladorri: “When I see ‘having trouble’ in the preheader, I just automatically delete the email.” — @ttaulli on mobile (un)friendly emails.

@BlakeMcCreary: I love this responsive idea! Resize your browser to see the logos respond. #design #branding

@becskr: I have been in Outlook 1800px height limit hell all week

@mparkerbyrd: It would be difficult to overstate how much I love preheader text, and how often I think people get it wrong. #emailmarketing

@minethatdata: Always interesting to have social media gurus use pop-ups to ask us to follow them via email. Didn’t they tell us email was dead?

@meladorri: OH at #TEDC14 “Google has built a driverless car, I have faith that they’ll support CSS in email someday” @flcarneiro @KEVINgotbounce

@briangraves: Couple of my resources mentioned by @KEVINgotbounce & @RodriguezCommaJ & #TEDC14

@iamelliot: 18,796!!! #emaildesign RT @TheNextWeb: There are at least 18,796 distinct Android devices, says new report

Great additions to the Swipe File pinboards

Fab sends a cat-filled apology email on 8/3/14 >> View the pin

Zillow sends a trivia-filled email about famous TV and movie homes on the market in a 7/10/14 email >> View the pin

Gerber wishes the subscriber’s son a happy birthday in an 8/2014 email >> View the pin

Twitter wishes a user a happy 5-year Twitterversary in a 5/2014 email >> View the pin

Noteworthy subject lines

Horchow, 8/20 —  the holidays? Our NEW collections have just arrived
Tiny Prints, 8/17 — Shhh… It’s the Holiday Collection Preview
Lowe’s, 8/20 — No Need to Wait. Labor Day Deals Start Now!
Vera Bradley, 8/14 — Show a little love. 20% off with ID.‏
Vera Bradley, 8/10 — Hey, night owls. 75% off is up late.
Target, 8/20 — Your home called. It wants new furniture.
Levi’s, 8/9 — Well plaid.
GOP, 8/20 — What’s your t-shirt size?
Ninety Nine Restaurant, 8/20 — Thanks for Being Awesome: You Helped Us Raise Over $550K for Cancer Research!
The Home Depot, 8/4 —Unlock Savings, Product Reviews & More—Download our App Today!
The Container Store, 8/3 — Top Pinned Bin!
J.Crew, 8/1 — Woman vs. AC
Under Armour, 8/4 — Meet The Women Of Will | #IWillWhatIWant

New posts on

Smoothing Out the Mobile Email Journey

Praise for the 2nd Edition of Email Marketing Rules

Click-Baiting Is Bad on Facebook and in the Inbox

The Summer of Mobile Email Love

Glossary of Common Email Marketing Terms from Email Marketing Rules

Sneak Peek at the 2nd Edition Cover for Email Marketing Rules

4 Keys to Improving the Subscriber Journey with Progressive Profiling

Summer Edition of the Email Marketer’s Holiday Planning Checklist

Crowd Favorites from the Swipe File: July 2014

Gmail’s Native Unsubscribe Link: The Upside and Downside

July Review & August Preview for the 2014 Email Marketing Holiday Calendar

The Last Word on July 2014

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