Email Marketing Rules4 Ways AI Breaks Marketing Trust — and What Comes Next for 2026
AI will continue to dominate headlines and drive corporate agendas, but not always in a positive or constructive way. In 2026, unfortunately, we’ll be moving on from AI’s full-of-promise adolescent phase straight into its rebellious phase. Here are four predictions and how they will affect digital marketers’ channel priorities, corporate policies, and martech stack decisions in the year ahead.
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Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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