9 Reasons Why Email Marketing Is Still the King of Customer Engagement

Why Email Is Still the King of Customer Engagement

So many things were supposed to make email obsolete: Facebook, Slack, mobile push—even RSS was once talked about as an email-killer. It turns out that pronouncing email dead is simply a common marketing ploy rather than any kind of market reality. Email marketing’s return on investment remains stellar, returning $38 for every…

Demand Gen Report: B2B Marketers Integrating Email with Other Channels to Boost Performance

Integration With Social, SMS & Other Channels Improving Relevance & Results From Email Campaigns

Email continues to be the top channel marketers use to drive demand, according to Demand Gen Report’s 2019 Demand Generation Benchmark Survey. But B2B marketers are increasingly integrating email marketing with their efforts in social, SMS, push, and other channels to maximize the impact. “I have so many clients asking about integrating additional channels, such…

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