Mobile Matters Podcast: Email Is NOT Dead. Stop Asking.
How many times have you seen a headline claiming that email is dead? You’ve likely seen this headline countless times and probably have clicked on a few articles about it, too. However, the truth of the matter is that email is NOT actually dead and is very much alive.
I drove this point home when I spoke with Stephanie Cox, the host of the Mobile Matters podcast. However, we talked about a wide range of topics, including…
- How I got my start in email marketing
- The biggest changes to email marketing over the past decade
- What has driven changes at inbox providers and regulators
- How to measure email marketing success
- Best practices for mobile email design
- The impact of smartwatches
For a full discussion of each of those topics and more…