Why Preview Testing Every Email You Send Increases Your ROI

Why Testing the Rendering of Every Email You Send Increases Your ROI

Email design is a moving target. Whether marketers like it or not, it’s impossible for them to create a single email design, because the rendering of any individual email changes depending on the email client used to view it, the screen size used to view it, and many other factors. By our…

The Last Word on December 2018

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Email Innovations That Most Interest Consumers (MarketingProfs) You can now ask Amazon Alexa to read your email messages and respond by voice — here’s how (CNBC) Verizon says Oath is dead….

2019 EEC Awards: Nominate an Email Marketer, Thought Leader, or Program

2019 Email Experience Council Awards

The Email Experience Council is accepting nominations for their 2019 EEC awards until Feb. 1. Get your submissions in now for the following awards: The 2019 eec Stefan Pollard Email Marketer of the Year Award This award winner will be a brand-side marketer who is responsible for creating an Innovative Email Marketing…

2019’s Top Email Design Trends

The Top Email Design Trends for 2019

This year you can expect to see more personalized emails, as well as more interactive emails. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers. The next tier of email design trends included using…

Report: Live Optimization Notebook on Welcome and Onboarding Emails

Live Optimization Notebook: Welcome & Onboarding Emails

Creating effective welcome and onboarding emails is hard—and many of your peers are struggling with the very same challenge. In this notebook, onboarding email expert Val Geisler, Litmus Community & Product Evangelist Jason Rodriguez and I review welcome emails submitted by fellow email marketers and provide hands-on copywriting suggestions, design feedback, and…

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