Faster Is Rarely Better When It Comes to Email Creation Process Tasks

Faster Is Rarely Better When It Comes to Email Creation Process

Creating an email campaign is complicated, taking about two weeks on average from start to finish, according to Litmus’ 2018 State of Email Workflows report. Brands with 500 or more employees take even longer, dedicating 54% more time on average than smaller companies on each of their emails. Hours—sometimes many hours—are spent…

Webinar Recording and Q&A: Email Workflows that Work

Email Workflows that Work webinar

Your workflow is an expression of the investment you make in every email—and is itself a predictor of email program success. Most brands spend weeks planning and executing each email they produce. But what’s the secret to building a workflow that enables your team to get higher-quality emails out the door, faster?…

Webinar: ‘Email Workflows that Work’ on June 21

Email Workflows that Work webinar

Creating a high-performing email takes time and the right resources. Most brands spend weeks planning and executing each email they produce. But what’s the secret to building a workflow that enables your team to get higher-quality emails out the door, faster? Using insights from the largest email industry survey of its kind,…

The Under-Staffing of Email Marketing Teams: 4 Faulty Justifications

4 Faulty Justifications for Under-Resourcing Email Marketing Teams

Insufficient staffing and resourcing are major, persistent problems in the email marketing industry. Email marketers told Litmus that insufficient staffing was No. 2 on their list of the biggest email marketing challenges of 2018. They also told us that adding new staff and expanding their use of agencies and freelancers was at…

The Last Word on May 2018

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports After GDPR, here come the Unintended Consequences (MarTech Today) Browse abandonment email test results (ZettaSphere) Privacy Commissioner issues new guidance to help address consent challenges in the digital age (Office of the…

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