Webinar: Building Successful Email Workflows on June 27

Based on our 2017 State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending. It gives you a great idea of what the average email marketing workflow…

The Fate of Yahoo Mail: Will Verizon Shut It Down?

In the wake of a rocky transition of verizon.net email accounts over to AOL, which included many accounts simply being shut down, there are now questions about how Verizon will handle Yahoo Mail. Will Yahoo Mail users also be migrated over to AOL accounts? Will these users lose their yahoo.com email addresses?…

Would You Describe Email Marketing as ‘Failure-Friendly’?

Litmus posed that question to more than 1,000 marketers and to a group of email marketing experts and got very different answers. While marketers were very mixed, the experts said that failures in email were, at the very least, less painful than in other channels; and at most, necessary for optimizing the…

Webinar Recording + Q&A: 2017 State of Email Report

Email is a constantly changing landscape of email clients, support, and marketing trends. The email client ecosystem continues to be fragmented and dynamic, and email clients can drop and add support for critical email elements without warning. Combine that with the fact that consumers’ definition of spam is changing, and it’s pretty…

LiveIntent’s Everything Email Podcast: The 6 Stages of the Subscriber Lifecycle and More

In this episode of the Everything Email Podcast, I join the show’s hosts, Ali Swerdlow and Kerel Cooper, to discuss: The 6 stages of the subscriber lifecycle: acquisition, onboarding, engagement, super-engagement, re-engagement, and transition How email attention spans have increased over the past 6 years Email virality, including what drives it, what…

More Email Marketing Workflows Incorporating Task Runners & Static Site Generators

We continue to see web development tools being adopted by email developers. Two such tools are task runners and static site generators. Task runners automate repetitive tasks such as inlining CSS and sending test emails. Static site generators are build systems for flat files that allow you to templatize and break down…

What People Are Saying about the 3rd Edition of ‘Email Marketing Rules’

I’m beyond thrilled with the initial reaction to the latest edition of my book, Email Marketing Rules, which is thoroughly updated and greatly expanded. Compared to the 2nd Edition, the 3rd Edition has… 30 new rules, with many of them focused on best practices around deliverability and workflows 7 new chapters, including…

The 3rd Edition of ‘Email Marketing Rules’ Is Now Available!

I’m thrilled to announce the release of the 3rd Edition of my book, Email Marketing Rules, which is available on Amazon.com in both print and digital versions. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing…

The Last Word on May 2017

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Halo Effect: Marketers Stuck In Last-Click Attribution (MediaPost) The New Age Of Infinite Media And What It Means For Marketing (Forbes) Using the Customer Journey to Help You Achieve Sales Success…

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