More Email Marketing Workflows Incorporating Task Runners & Static Site Generators
We continue to see web development tools being adopted by email developers. Two such tools are task runners and static site generators.
Task runners automate repetitive tasks such as inlining CSS and sending test emails. Static site generators are build systems for flat files that allow you to templatize and break down email elements, making them easier to edit and control
Usage of both of these have increased among email marketers, according to our 2017 State of Email Workflows report. Eight and a half percent of email marketers are now using task runners as part of their email production workflow, up from 6.7% in 2015. And 9.2% of email marketers are using static site generators, up from 5.2% in 2015.