The Email Design Podcast #62: 2017 State of Email Workflows (Part II)

In this episode of The Email Design Podcast, I continue my conversation with host Kevin Mandeville about the findings of our 2017 State of Email Workflow. In Part 1, we talked about content planning, production cycles, and email design and development tools. In Part 2, we walk through the sections of the…

The Email Design Podcast #61: 2017 State of Email Workflows (Part I)

In this episode of The Email Design Podcast, I speak with host Kevin Mandeville about the findings of our 2017 State of Email Workflow. We walk through each section of the report, talking about… Content planning Production cycles Email design and development tools …before running out of time. We then recorded Part…

What Is the Biggest Email Marketing Myth?

Doing email marketing right is challenging in the best of circumstances. But it’s made more difficult by all of the outdated and just plain wrong advice out there that leads marketers astray. To put you on the right course, we’re busting 25 email marketing myths—many of which you’ve probably heard repeated so…

Marketing Cloudcast: It’s 2017. Are You Still Making These Email Marketing Mistakes?

I was fortunate to be asked back to be a guest again on Salesforce’s Marketing Cloudcast, which is hosted by Heike Young and Joel Book. During the 34-minute episode, we discussed the upcoming 3rd edition of my book, Email Marketing Rules, and what has changed over the years and is on the…

Top Email Copy Tips from 12 Email Experts

Is there a secret sauce for great email copy? To find out, Tim Watson asked 12 email experts, including myself, to share their #1 email copy tip. Here’s my advice: Shorter is better, and clarity is king. We’ve been doing a lot of A/B testing here at Litmus over the past year…

Webinar: ‘Adapting to Consumers’ New Definition of Spam’ at MarketingProfs Email Marketing Virtual Conference

Join Kath Pay, Kevin Linden, and me at MarketingProfs Email Marketing Virtual Conference on May 12. I’ll be discussing now email marketers can adjust to consumers’ new definition of spam. During my session, you will hear findings from the Adapting to Consumers’ New Definition of Spam report, which is based on a…

Report: 2017 State of Email Workflows

Creating a high-performing email takes time and the right resources. Your workflow is an expression of the investment you make in every email—and is itself a predictor of email program success. Based on our State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes…

The Last Word on April 2017

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Awards. Should We Have them? (Really Good Emails) B2B Personas: Targeting Audiences (Salesforce) 3 Reasons the Death of Data Privacy Rules is Bad for Advertisers (DMNews) Email Marketing & Marketing Automation…

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