Email Marketing RulesReport: 2017 State of Email Workflows
Creating a high-performing email takes time and the right resources. Your workflow is an expression of the investment you make in every email—and is itself a predictor of email program success.
Based on our State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at how marketers:
- Plan their email content
- Allocate their time among tasks
- Use technology in their workflow
- Handle quality assurance
- Get approvals
- Send their emails
- Deal with email mistakes
- Use Litmus in their workflow
It’s our hope that you’ll use these results to benchmark your own process and identify opportunities for improvement, as well as using this report’s findings as evidence to make a compelling argument for more resources or process changes.
>> Download the free report
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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