#Webinar: Join Me for “Designed for Success” at CloudIQ Summit on 5/28

Once your cart abandonment email program is up and running, it can be easy to ‘set it and forget it,’ letting optimization strategy fall by the wayside. But email is truly one-of-a-kind, requiring unique technical, design and maintenance considerations to keep conversion and performance high. In our CloudIQ Summit session, “Designed for…

How Emails Are Evolving into Mailable Microsites

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox. When the book was published…

I’ve Joined Litmus as Research Director

I’m excited to announce that I’ve joined Litmus as their Research Director. I’ll be heading up new research initiatives and creating content that inspires email marketers to be more creative, empowers them to make better decisions, and helps them understand new developments in the industry. As a part of the stellar research…

How Would An Email Tax Change Email Marketing?

On April Fools’ Day, Forbes ran a story about how Congress was considering a tax on email by amending the Internet Tax Freedom Act the next time it comes up for renewal. It was a great gag, and while I think there’s zero chance of any kind of email tax coming into…

Build Smarter Emails with These 5 Blueprints

Transforming your emails can be a daunting task. Sometimes it’s difficult to know where to start, and sometimes the gap between where you are and where you want to be just seems too large to leap. In 5 Blueprints for Building Smarter Emails, we discuss how to make impactful, incremental improvements to…

See You at the Salesforce World Tour in Boston, Apr. 9

Tired of “one size fits all” messaging, subscribers are raising the bar on relevance. They want brands to prove they’re paying attention by delivering the right content at the right time. In short, they expect smarter emails. The good news is that marketers have the tools they need to rise to this…

April Fools’ Day Emails: Wise or Foolish?

Retailers are pros at leveraging seasonal hooks to promote products and sales. But April Fools’ Day is one of those holidays where retailers should tread carefully—or that they should just avoid altogether as most do. Nowadays, if a retailer mentions April Fools’ Day it’s to half pun/half reassure subscribers that their email…

The Last Word on March 2015

A roundup of email marketing articles, posts, tweets, and examples you might have missed last month… Must-read articles, posts & whitepapers Why email marketing is still in style — and thriving (Venture Beat) Symbolically Sinking – 10 Findings on Symbols in Subject Lines (Return Path) Deliverability and engagement (Word to the Wise)…

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