How Would An Email Tax Change Email Marketing?

View all of Chad's MediaPost columnsOn April Fools’ Day, Forbes ran a story about how Congress was considering a tax on email by amending the Internet Tax Freedom Act the next time it comes up for renewal. It was a great gag, and while I think there’s zero chance of any kind of email tax coming into being, it’s interesting to think about how the email marketing industry would change if some kind of tax were levied.

  • How would a tax on email be implemented?
  • How would an email tax affect deliverability?
  • Would spam be eraticated by a tax on email?
  • How would our management of inactive subscribers be affected by an email tax?

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