I’ve Joined Litmus as Research Director
I’m excited to announce that I’ve joined Litmus as their Research Director. I’ll be heading up new research initiatives and creating content that inspires email marketers to be more creative, empowers them to make better decisions, and helps them understand new developments in the industry.
As a part of the stellar research and education team that already includes Justine Jordan, Jason Rodriguez, Lauren Smith, and Kevin Mandeville, I’ll be…
- Performing original research about email marketing tactics and trends—including looking at mobile email trends, cart abandonment emails, and email virality in the upcoming weeks
- Speaking at The Email Design Conference (TEDC) August 26–28 in Boston and September 28–29 in London (both of which will likely sell out well ahead of time)
- Sharing the latest email marketing trends and best practices on the Litmus Blog
- Collaborating with our ESP and agency partners on new research and great content
If you’re unfamiliar with Litmus and their email creation, preview, troubleshooting, and analytics tools, I humbly suggest you check them out. We’ve got exciting things planned, so stay tuned!