Email Marketing RulesWhich AI Path Will You Take as a Marketer?
From the gramophone to the compass to the computer, advancements in technology routinely cause people to abandon skills, says The Atlantic’s Kwame Anthony Appiah in The Age of De-Skilling. “It’s a reassuring pattern—something let go, something else acquired,” he says. “But some gains come with deeper costs. They unsettle not only what people can do but also who they feel themselves to be.”
Of course, AI is the big advancement that’s causing the current cycle of de-skilling. The question for marketers (and everyone else) is: What skills will people give up? And how will that impact their identity?
>> Read the full article on CMSWire.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
