Email Marketing RulesWelcome Email Best Practices
When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible.
Here are nine best practices to follow:
- Send welcomes immediately.
- Use a marketing-appropriate sender name.
- Use a high-value call-to-action.
- Keep your copy and design focused.
- Use a welcome email series.
- Send different welcomes based on acquisition source.
- Craft user-friendly welcomes.
- QA and optimize your welcomes often.
- Seasonally update your welcomes.
For a full discussion of each of those recommendations…
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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