Sneak Peek at the 2nd Edition Cover for Email Marketing Rules
I’m proud to unveil the cover design for the 2nd Edition of Email Marketing Rules, which was designed by my colleague Andrea Smith. I think the retro, blueprint-like cover perfectly captures both the complexity of the email channel and the cool-headed, straightforward style of the book’s advice. Plus, it’s really awesome-looking! Thanks, Andrea.
You’ll also notice that New York Times best-selling author Jay Baer is back for the 2nd Edition, refreshing his thought-provoking Foreword about the “Currency of Modern Marketing.” Jay is on the forefront of content and social, but he also completely gets how vital email marketing is to the marketing ecosystem. He sees the big picture and I’m thankful to continue to have him as part of my book.
Incidentally, when I showed him a draft of the 2nd Edition, he said, “I didn’t think you could make it better, but it’s way better.” That’s high praise considering it called the 1st Edition “the best book ever written about email marketing.
It’s also a bit of a relief since I spent roughly as much time writing the 2nd Edition as I did the 1st. It’s updated throughout and has two new parts: one that delves into key email marketing concepts relevance, list growth, and permission; and another that looks at the future of the channel. In total, the 2nd Edition is about 120 pages longer.