Email Marketing Rules

A Step-by-Step Guide to the Best Practices that Power Email Marketing Success

Email marketing offers unparalleled reach, acceptance, and effectiveness. It’s also a well-established channel with well-defined behaviors and norms. Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand.

After breaking email marketing down into 120 easy-to-understand rules, Email Marketing Rules then reassembles them around key concepts and principles, including how to…

  • Secure the right level of permission to maximize acquisition efforts while protecting your sender reputation
  • Create relevant messaging using savvy design techniques and smart targeting
  • Optimize list growth by finding and retaining high-value subscribers
  • Maximize subscriber lifetime value by addressing their needs during all six stages of the subscriber lifecycle
  • Maintain stellar deliverability by understanding your responsibilities and those of your ESP

Buy on Amazon.com
>> Buy the paperback
and then get the digital version for FREE via Kindle Matchbook.

>> Buy the Kindle version, which is readable on any device with the free Kindle Reader app.

Praise for the 2nd Edition of Email Marketing Rules

“Once again the best book ever written about email marketing. A massive amount of new information.”
—Jay Baer, President of Convince & Convert, Author of New York Times best-seller Youtility, and Coauthor of The NOW Revolution

“More tips—many of them far from obvious—from a master of retail email marketing. A must-read.”
Don Davis, Editor in Chief of Internet Retailer Magazine

“Chad White is one of the top thinkers in the email world! Anytime I am asked how someone can learn more about email, I reference this book.”
Simms Jenkins, Founder & CEO of BrightWave and Author of The New Inbox and The Truth About Email Marketing

“Required reading for any marketer looking to build a first-class digital marketing strategy”
Kyle Lacy, Director of Global Content & Research at the Salesforce ExactTarget Marketing Cloud, Coauthor of Social CRM for Dummies and Branding Yourself, and Author of Twitter Marketing for Dummies

“Chad White simplifies the rules of the game. Those who fail to follow Chad’s rules, do so at their own risk.”
Loren McDonald, VP of Industry Relations at Silverpop, An IBM Company

“The Wikipedia of email. You simply cannot find a more comprehensive all-in-one resource on email marketing.”
Justine Jordan, Marketing Director, Litmus Software

“A roadmap to success. In an easy-to-read format, it can be used as a go-to reference on all things email marketing.”
Andrew Bonar, Head of Client Success and Deliverability at Campaign Monitor and Publisher & Editor in Chief of EmailExpert.org

Email Marketing Rules gives marketers a well-structured, easy-to-follow template for reviewing and improving their programs.”
Dr. Dave Chaffey, Digital Marketing Author and CEO & Co-Founder SmartInsights.com

“Chock-full of practical insights that will improve the profitability of your company’s email marketing.”
Jeff Rohrs, VP of Marketing Insights at the Salesforce ExactTarget Marketing Cloud and Author of AUDIENCE

>> Read excerpts from the book

Buy on Amazon.com
>> Buy the paperback and then get the digital version for FREE via Kindle Matchbook.

>> Buy the Kindle version, which is readable on any device with the free Kindle Reader app.

Follow

Get every new post delivered to your Inbox

Join other followers