5 Important Email Marketing Rules: Exclusive Excerpts

Smart InsightsEmail marketing veteran Mark Brownlow knows more about email than just about anyone else. That’s why he was one of the people I turned to help edit both editions of my book. In his latest post for Smart Insights, he shares which of the 120 rules in my book he thinks are the most important.

In addition to sharing some exclusive quotes, he adds some of his own perspective based on what he’s seen and extensive client work he’s done. Don’t miss his thoughts on what are the most important best practices to follow, including one that’s especially relevant as we head into the heart of the holiday season.

>> See his top 5 picks

>> Check out all 120 email marketing rules and tweet your favorites

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