Top Email Marketing Trends of 2017

Litmus asked more than 1,200 marketers which of the following six promising email marketing trends they were most excited about for 2017: Interactive emails Email encryption HTML5 video in email Big Data personalization in emails Omnichannel email experiences Automated emails None of those trends got the majority of respondents excited, so we…

The Evolution of Email Marketing: Past and Future

Anyone who says email hasn’t changed much in the past few decades is simply demonstrating that they don’t know much about email. It’s a dangerous mistake for brands to underestimate the evolution of email marketing over the past couple of decades, as it sets them up to not be agile enough to…

Webinar Recording + Q&A: State of Email – A Year in Review

To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series, which included: The State of Email Design [ebook] The State of Email Salaries & Jobs in the U.S. [ebook] The State of…

Webinar: The State of Email – A Year in Review

To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series. Join me on Tuesday, Dec. 13, at 1 pm ET as I share the most interesting and actionable insights from that research…

Webinar Recording + Q&A: Adapting to Consumers’ New Spam Definition

Marketers must shift their email strategies to match consumers’ shifting spam definition. Litmus worked with Fluent to survey 1,300+ American adults to determine what causes them to report emails as spam and to unsubscribe. Jordan Cohen, Chief Marketing Officer at Fluent, and I teamed up to discuss these findings and what they…

Millennials Driven to Opt-out and Report Spam Largely by Same Factors as Everyone Else

Our Adapting to Consumers’ New Definition of Spam research, which surveyed more than 1,300 American adults, found that millennials were the same as older generations in many ways when it came to their email behavior. However, there were some differences. Here are the five biggest differences that we could find from our…

B2B Forum Presentation: Inbox Optimization

Consumers opt-out and report emails as spam for a wide range of reasons, only one of which is a lack of permission. That’s because while permission is needed to be welcome in the inbox, sending functional emails with relevant content is needed to stay welcome. In our session at MarketingProfs’ B2B Forum…

Answers to 4 Burning Questions about Gmail Supporting Responsive Design

As of the wee hours of this morning, Gmail began rolling out support for media queries across its webmail and iOS and Android email apps. This follows their Sept. 14 announcement about the change, which included developer documentation. And that Gmail announcement followed the announcement in August that Microsoft is partnering with…

30 Must-Subscribe Brands

Which brands do you think have the most inspiring email marketing programs? We asked more than 900 email marketers that question and then shared their top 25 must-subscribe brands in our 2016 State of Email Design report. We also did video interviews with four speakers from The Email Design Conference, asking them…

Report: 2016 State of Email Design

Designing an email isn’t like designing a webpage or print piece. There are both limitations and opportunities around what you can do with email design, and it’s up to email designers and coders to master both of those. In the inaugural State of Email Design report, which is based on the responses…

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