Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More

Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the deliverability practice at Oracle Marketing Cloud Consulting (OMCC) shares the…

The Last Word on June 2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports It’s Probably Time to Stop Announcing the Death of Email (Forbes) Is This Common Mistake Affecting Your GDPR Opt-In Rate? (Smart Insights) Email on Tap Episode 11, with Dan Deneweth, Senior Director,…

Why Building Homegrown Email Platforms Is So Out of Favor

Why Hardly Any Brands Ever Build Homegrown Email Platforms Anymore

Build or buy? When it comes to email marketing platforms, it’s a question that brands rarely bother to ask themselves anymore because nearly everyone buys. And when brands do seriously ask themselves this question, it’s exceedingly rare for them to actually choose to go down the build road. According to Litmus’s State…

Business Book of the Month Podcast: Chad S. White’s ‘Email Marketing Rules’

Business Book of the Month Podcast - Email Marketing Rules

I recently had the pleasure of speaking with David Bain, the host of the Business Book of the Month Podcast, about my book, Email Marketing Rules. During the 51-minute interview, we talked about a wide range of email marketing topics, including: The Hierarchy of Subscriber Needs How the paid-owned-earned (POE) media model…

Follow

Get every new post delivered to your Inbox

Join other followers